Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Give Facebook LOOKALIKE AUDIENCES another try!

19 Dec 2022 · 1 min

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In this brief advisory video, the speaker addresses marketers who have observed a drop in the effectiveness of their Facebook lookalike audiences. He recommends re‑creating the audiences by uploading comprehensive customer data—such as past buyers, email lists, contacts, and abandoned‑cart records—and then generating new 1% and 2% lookalike audiences. He notes that ads which performed poorly a few months earlier can regain strong performance after this refresh, emphasizing that a simple data refresh can revive campaign results.

Chapters

If you're running any type of Facebook advertising and you notice that lookalike audiences used to work well, but then they stopped performing, my suggestion would be try them again. Try the 1% lookalike audiences, try the 2% lookalike audiences, upload all of your buyers, upload all of your email lists, upload all of your past people that you've talked to, all of your abandoned carts, upload all of your data and recreate those lookalike audiences. Because again, on some cases, there are best performing ads, which Couple months ago, they were performing really, really bad. Now they're kind of back on track to perform really well.