Once your Facebook pixel has enough conversion data, stop overthinking targeting. Use broad audiences like 3%, 5%, and 10% lookalike audiences, or run ads with no targeting at all. Let Facebook's algorithm find your buyers while you focus on making better creatives.
Once you get enough data in your pixel, you can start going really, really broad. And this is where it becomes really fun to run Facebook ads. Why? Because you don't need to do that much work in the targeting side of things. You do need to work and worry about the creative side of things, which is again something that I talked on that video that I recorded. So you can go out there with 3% lookalike audiences, 5% lookalike audiences, 10% lookalike audiences, and even no targeting. Some of our best performing campaigns are called no targeting campaigns. Our campaigns— these are campaigns that aren't targeting anything. Or rather, I'm just targeting the US or Canada or the UK, and that's it. And because I have so much data in my pixel, that allows me to get buyers every single day, day in and day out. So Facebook already knows who my buyers are going to be, so I just let Facebook rip, and I just let Facebook go out there and target anyone that it wants.
