Facebook, Google, and TikTok now handle most audience targeting. Your job is making creative that attracts your ideal customers and repels the wrong ones while giving users something valuable. That's what makes campaigns work.
You can have the perfect targeting in your advertising, but if you don't have the right type of creative, your campaigns won't work. Listen, targeting, it's getting easier. It's actually getting easier. The advertising campaigns, just like Facebook, Google, TikTok, and whatnot, they're taking targeting more and more on their hands, which is a good thing because they have a lot more data than we do on the different advertising profiles and the different users that they have. So our game, our job or goal as advertisers is to come up with really good creative. Now, what is a good creative? For me, a good creative is something that does 2 things. Number one, it magnetically attracts the people that you want to work with, and it automatically repels people that you don't want to work with. And number 2, it adds value to the user. If you're doing 2 things, your advertising campaigns will start performing better. And if you want more tips and tricks like this, make sure that you follow.
