Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Growing a paid community #continuityprograms #skool #advertisingtips

11 Feb 2024 · 0 min

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0:27

In this segment, the speaker highlights a core obstacle to growing paid communities and continuity programs: many potential members balk at adding another recurring expense to their lives or businesses, regardless of the product being offered. The reluctance stems from a lack of sufficient familiarity and trust. Consequently, the speaker argues that the most effective path to successful paid community sales is to first build a sizable, engaged audience and cultivate strong like‑know‑trust relationships before attempting to sell a monthly membership.

So the main problem with communities is that a lot of people, they don't want to add another expense or a monthly expense to their business, okay, or to their life. It doesn't matter what you're selling. That's the reality. You know, that's why people, they simply don't like to join continuity programs, okay, unless they know, like, and trust you a lot. And that's why going and building an audience and then selling to them makes a lot of sense.