Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Have you heard of the snowball effect?

9 Feb 2023 · 0 min

Watch on YouTube

0:26

In this brief instructional video, the speaker explains a core principle of digital advertising: advertisers purchase audience data from platforms such as Facebook, YouTube, Google, and TikTok to drive traffic to a specific landing page for performance testing. The speaker emphasizes that ad performance is momentum‑based – the more ads you run, the better they become – likening it to a snowball effect where continuous spend compounds results. The key takeaway is that sustained ad spend creates a self‑reinforcing cycle of improved performance, so advertisers should view campaigns as ongoing investments rather than one‑off pushes.

Whenever you're advertising, here's what you're doing. You're buying data from the platform. You're giving money to Facebook or YouTube or Google or TikTok, and you're saying, hey TikTok, hey Google, hey Facebook, please send this amount of traffic to this one landing page. I want to see how it performs. You're buying data from the platform. So the first thing that you need to understand is that all of these are momentum-based. That means that the more you run your ads, the better they get.