When your ad spend isn't hitting KPIs, lower your budget instead of killing campaigns. Recover lost performance with retargeting and email marketing. Rising ad costs are squeezing everyone, especially coaches and consultants running paid campaigns.
If you are going over KPI, like a lot of our KPI, what you can do is to lower your ad spend. I wouldn't recommend disabling anything that's working right now. Just lower your ad spend to a point where you can sustain and maintain this next couple of months, and you can make your money back with retargeting and with emails. Okay, but if you're cutting it too close to your KPIs right now, if your KPIs are a little bit out of whack, It's because we are seeing an increase in cost to advertise. Hey, if you're a coach, a consultant, or you sell information, or you have a personal brand and you're actively running ads right now, but for some reason those ads are not working the way they used to maybe 6 months ago, maybe a year or 2 years ago, go to makemyadsgreatagain.com. There's a message waiting for you on that page.
