Most prospects need months to buy. A sales coach stayed on one email list for 18 months before hiring. Your ads work only if you build trust in yourself and trust in the buyer's readiness to act.
People take a decent amount of time for them to buy or for them to do whatever it is that you're asking them to do. For example, a couple of months ago, I was talking to a prospective client for the agency. He ended up becoming an agency client and he's a super cool guy. He's a coach, he's a sales coach. So he teaches other people how to sell better. We were talking on the phone and he flat out told me, listen, dude, I've been on your email list for 18 months before I decided to pull the trigger. I know. You know, I need to run ads for a while. I need to get more clients. I need to get more leads, but I've been on your list for 18 months. And today we're having this conversation. I've been hesitant about reaching out to you. And the reason why I'm reaching out to you right now is because now I feel comfortable with the fact that my business is growing and now I need more leads. I need to pour more gas on fire. So not only people need to trust you and like you and know you before they do business with you, but also they need to trust themselves. That they will be able to do it, that they will be able to pull through. And those 2 things, they do take time. So the right way to advertise in 2022 is by playing the long game.
