Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Hobby Offers vs Problem Offers #shorts

3 Sept 2026 · 1 min

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1:20

In this short dialogue, Speaker A explains the strategic differences between building a business around a hobby‑centric offer versus a problem‑centric offer. A problem‑focused offer solves a specific issue for the customer, which creates a natural pathway to sell higher‑ticket or backend products, leading to higher upgrade rates. Hobby offers—such as fan‑fiction style products—can attract many low‑cost buyers and help build a large email list, but they typically generate fewer upgrades because customers are primarily interested in the hobby itself rather than a solution. Speaker A notes that hobby offers can still be monetized through affiliate promotions or other backend plays, but the overall upgrade potential is lower. Speaker B provides brief acknowledgments, while Speaker A reiterates the need to align the offer type with the desired business model and revenue strategy.

Chapters

It all depends on the overarching strategy of what you're trying to do, right? What do I mean with that? Generally speaking, we want to solve a specific issue because we have something else to sell them on the back end, right? That solves some other aspects of that issue that they have, right?
Yeah.
Now, can you build a business about something that people like? Yes, 100%. Like, I see those fan fiction offers like coming in left and right, you're gonna get a lot of cheap buyers. The thing is that generally speaking, if you're— if you want to sell them something else, you need to play to those, you know, that, um, uh, you want to play to that, to that, um, how do I call it, to that hobby if you want to, you know. So from— for more like business-related offers, that's why I wanna, wanna solve something that's specific, right? Um, and generally speaking, when you solve something that's specific, people tend to upgrade a lot better and a lot more.
Hmm.
You have a hobby type of offer, then the approach is a little bit different. I'm not saying you cannot make it work. You can totally make it work, but generally speaking, you'll have less upgrades because people don't really need to upgrade, right? They're just like hanging out. They're just buying something from you and you're building a massive list, and then there might be an affiliate play on the backend or whatever.