An acquisition funnel helps any business attract customers online by converting ad spend into buyers, leads, or walk-ins as quickly as possible. The goal is to recoup what you spend on ads and turn that cost into free customers.
So today I wanted to dive into how you can use these acquisition funnels to actually acquire more customers over the internet. Now, the first thing that a lot of people say when I talk about acquisition funnels is,
well, I don't sell information, I sell X, right? Or I have a professional services business, or I have an e-commerce store, or I have a brick-and-mortar local business that people need to come in and walk through the door.
And the reality is that it doesn't really matter what you sell. I've said this before several times, we're all in the business of acquiring customers. If you don't have customers, you don't have a business. So the best thing that you can do with your advertising is to try to liquidate that ad cost as fast as possible so that you're getting buyers or leads or walk-ins or clients for free, which is pretty cool.
