A marketing director scaled a client's monthly ad budget from $30,000 to $1.5 million. The team checked the account every hour to catch performance shifts fast. He recommends monitoring campaigns at least twice daily when spending at that scale.
I was running ads for a client and I became actually their marketing director, what happened is that we went from, I think it was $30,000 a month to $1.5 million a month on advertising. When you're pushing this type of volume, you better be on top of your ads. So we would check the advertising account, you know, every couple of hours, like every 1 hour we would be checking because you can collect data so fast when it comes to these actual ad spend. So you want to be on top of your advertising campaigns at least every day. I would suggest twice a day.
