Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How I Use Short Videos To My Advantage

29 Mar 2023 · 1 min

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0:36

In this short instructional video, the presenter shares a Facebook advertising strategy that leverages brief vertical or square videos (up to three minutes). The workflow involves creating an engagement or video‑views campaign to deliver the video to a target audience, then automatically adding anyone who watches the entire video to a custom audience. Those fully‑engaged viewers are subsequently retargeted with conversion‑focused ads, capitalising on their demonstrated interest to drive higher sales. The speaker emphasizes the effectiveness of this loop and invites viewers to follow for more tips.

Chapters

Hey, if you want a technique that will give you better results with your Facebook ads, then try this one out. What I like to do is to record short videos. It can be vertical like this, or it can be square videos up to 3 minutes long. And then we use an engagement campaign or a video views campaign to show that video to our ideal audience. Now, everyone that watches 100% of those videos, we put them in a custom audience, and then we show them conversion ads. And it works really, really well because those people, they have been consuming your content, and they will give you more money when you talk to them. It's pretty cool. If you want to get more tips and tricks like this, make sure that you follow.