A coding coach's high-ticket program got its best leads not from ads alone, but from a free giveaway. After six months of testing, the lead magnet proved more effective than anything else at filling the sales pipeline with qualified calls.
I have two examples to share with you guys today about how lead magnets can actually help you acquire more customers over the internet. So last year we were servicing this client. He's in Europe and he's helping people learn how to code. Was to develop a couple of funnels for him because he had a high-ticket coaching offer, right? He will teach you how to code and become a coder so that you can make money coding for other people. And it was cool, it was great, and we run his ads for a long time. And then after six months or so, we sat down. And we started doing a deep dive of all of his funnels, what was performing the best, what was bringing him the most amount of sales and qualified calls to his sales team and all of that. And I realized that it really shocked me because his number one way of generating really high quality leads and really high quality phone calls was a free thing that he was giving away.
