New ads need 2 to 4 weeks of data before you can tell if they're working. High-ticket sales with webinars or coaching calls take longer because prospects need education and scheduling. Low-cost impulse buys convert faster. Check your own funnel's timeline to set realistic expectations.
So how much should you wait for your ads to start working and getting the results that you want? So whenever you're launching a new campaign, you need to come into the advertising game understanding that this is going to take anywhere between 2 to 4 weeks to actually start collecting data. So again, we tell our clients 30 to 45 days to start collecting data and seeing how things work. It also depends on what type of funnel you're running. Usually for high-ticket funnels where people need to get educated, right? Let's say that you're sending people to a webinar or to a VSL or whatever, they need to be followed up. With, they need to apply, maybe they need to schedule calls. So if you have a high-ticket coaching funnel, for instance, people might take longer to take action. On the other hand, you might be selling widgets, you might be selling $3 things, which are impulse buys. On those cases, you'll start getting data and purchases much faster. So you need to sit down and think, okay, what's my funnel look like? And usually based on data, how much time people take to schedule a call with me, to become leads, to purchase this thing, and that will allow you to understand how much you wait for your ads
