A potential client asked for a fixed price per lead. The speaker explains why agencies can't quote that without first diagnosing the problem, like a doctor who needs exams before treatment. Skipping discovery means mismatched expectations.
I was talking to a potential client the other day and he was like, well, can you tell me how much I'm going to pay to get a lead? And the reality is that I can't. I couldn't. I told him, dude, you're asking me to prescribe you something without first running a diagnosis, right? And a diagnosis requires a lot of data and a lot of information, just as if you go to a doctor and, you know, the doctor will perform a lot of exams before they give you a diagnosis and then— They prescribe a treatment. It's the same thing with marketing. Whatever or whoever is trying to sell you something without specific diagnosis, especially when it comes to service-based stuff like a digital marketing agency, if they're not making a diagnosis, they're not asking you a lot of questions, and then they go right away to the prescription side of things, there's something off. Okay. There's something off there.
