Spend 80 to 90 percent of your ad budget on direct-response conversion ads that drive immediate sales. Use the remaining 10 to 15 percent on engagement ads to collect data and build audience signals for future campaigns.
Once you have enough data in your pixel, you've spent this amount of money there and this amount of time. This is something that we run for clients at scale-driven.com and we show our students how to do it every single day. And we do this with a little bit of our budget, anywhere between 10 to 15% of our budget, and these are engagement ads. We spend 80 to 90% of our clients' budgets and our own budgets in conversion ads, right? Direct response ads that get people to take action. The 10 to 15% remaining, we run engagement ads.
