Robert Cialdini's Influence reveals the psychological principles that drive human behavior and persuasion. Originally written for anthropologists, the book transformed the speaker's business and became essential reading for anyone trying to grow.
So here's a book that wasn't intended for me to read it, but I read it and it changed my business around. And it's the book called Influence by Robert Cialdini. The reason I'm telling you it wasn't intended for me, it was because Robert Cialdini is an anthropologist and he wrote this book for other anthropologists. But then marketers came by and they grabbed this book and they actually blew it up. Influence by Robert Cialdini tells you exactly what to do and how to— Influence by Robert Cialdini is kind of a manual as to how human beings operate. It tells you the principles as to why we do the things that we do and how you can apply those things to actually grow your business. It's a great book and I always recommend it. So if you want to grow your business, make sure that you read it. And if you want to get more tips and tricks like this, make sure that you follow.
