Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How to Become a Competitive Advertiser?

11 Jan 2023 · 1 min

Watch on YouTube

0:55

In this segment, the speaker explains that advertisers targeting a specific demographic—illustrated with the example of stay‑at‑home moms aged 35+ who enjoy yoga—face competition not only from other businesses offering similar products (e.g., yoga courses) but also from a wide range of unrelated brands and institutions (women’s products, household goods, universities, schools). The key point is that any advertiser targeting the same audience, regardless of product category, becomes a competitor for ad impressions, budget, and audience attention. Recognizing both direct and indirect competitors is essential for crafting effective bidding strategies, creative differentiation, and overall media planning.

Chapters

When you're advertising, you're competing against millions of other advertisers targeting the same demographic that you might be targeting. And it's not just your direct competitors, but also your indirect competitors as well. Let's say that you're targeting stay-at-home moms, 35+, in the US that they like to do yoga. Of course, you will be competing against everyone else targeting stay-at-home moms, 35+, that like to do yoga because they're selling a yoga course, right? You're competing against everyone else selling a yoga course, but not only that, You're competing against big companies selling women products. You're competing against big companies selling household products. You're competing against universities advertising for their kids or schools advertising for their kids. So you're competing against a lot of people, not only your direct competitors, but also everyone else targeting that stay-at-home mom that likes to do yoga, right?