How To Bring a Ton of Traffic To Your Funnel and Scale Your Business To The Moon

Hello, my friend. Hernan Vazquez again with you. Thank you for watching this video series. I'm really, really excited that you're here, and congratulations, this is video number 5. Now, if you haven't checked out the past 4 videos, I strongly suggest that you do so because today will be the wrap-up of the entire video series, the 5 video tutorials that I've been talking about. So if you haven't checked them out, you can do that by clicking on the links. I'm gonna leave some links over here so that you can do so. Now, if you're really, really enjoying this video series as much as I'm enjoying them by doing them for you, you can also share them with your colleagues and click on the buttons below to join a Facebook group that we have where we discuss these techniques in depth as well. And you can follow me on social media where I deliver a ton of value as well. So by now you should have 4 things. First off, you should have your fancy number, or your golden number as I like to call it, okay? That number that will take you and your life, your business, to the next level, okay? So we are not aiming to a moving target anymore. We have clarity. We have— we know exactly how much money we want to make and we can make and we will make in order to increase and enhance our way of living. Number 2, you already know how to create a product that people want. That's a really important video because otherwise you can create a product, you can invest a ton of money and a ton of time in a product that nobody wants. And that's exactly what we address in video number 2. So if you haven't checked it already, go ahead and check it out now because in that video I'm showing you exactly how to generate a product that there's a need for and in fact how to ask the market to get feedback on the product that you want to create. Now step number 3, now that you have your number and product, you have the entire sales funnel laid out. We have laid out the steps to creating a sales funnel so that you can turn a visitor into a lead into a customer, and we talk a little bit about the different temperatures that a lead has as well. Now on video number 4, the last video, we saw how to create an authority figure. And this is really, really important because if you do not want to be salesy, if you do not want to be pushy whatsoever, now if you wanna have a really easy sales process, you need to give away value like I'm doing right here and you need to appear like you are an authority in your niche and that's exactly what we covered on the last video. So if you haven't checked it out, go ahead and check it out. Now today is where we get to dive into traffic generation. How to generate traffic into that funnel that you have created, how to generate traffic into the offers that you have right now that you already know that people want. How do you generate traffic and turn that traffic into actual customers? Okay, now how do we generate a ton of targeted traffic to your sales funnel? That's exactly what we are going to see today. There are many, many, many sources of traffic. I like to use them all, to be honest. I've been in SEO for the past 8 to 9 years and I still love SEO. But over the past couple of years as well, I've been diving hard and deep into PPC campaigns, email marketing, solo ads, and I'm going to show you on the computer exactly how to use all of these sources of traffic to generate a ton of revenue and a ton of new customers and leads to your business. Okay, so let's jump into the computer and I'm going to show you how to do exactly that. All right, welcome to video number 5.

Congratulations, you have made it. You have Bear with me during this 5-video series, and I'm really, really proud of you. I would hug you if we weren't through the internet right now, so let me give you a virtual hug right now, okay? So now we will talk about traffic, how to open the floodgates of traffic, and we will talk a little bit about paid and free traffic sources. Of course, paid and free traffic sources, this is like really general, but I just wanted you to have a grasp, an understanding of how to fill your pipeline with leads, how to have your traffic always going to your lead magnet. Okay, so, so the goals for this video is that you know the different paid traffic sources, that you know the different free traffic sources, quote unquote free. I'm going to tell you why in a minute. How to combine them for maximum impact and where to send the traffic. And this is really, really important. Okay, because you do not need to be sending traffic to every page of your website. You do not need to overcomplicate this. Now that you have your lead magnet, you can only send people to one place. That's all you want to do. That's all you need to do. Now, paid traffic— some paid traffic sources right here.

PPC, pay-per-click. Okay, you will be paying for each time people click on your ads, etc.

You know the drill. Now, these are the 3 biggest networks: AdWords, Bing and Yahoo, they are one network. I don't know why I put them separately, but they are one network. So the 2 biggest PPC networks out there right now that I know of is AdWords and Bing and Yahoo, AdWords being from Google, of course. Now Facebook Ads, it will also be considered a PPC campaign or a PPC traffic source, but But I put it separately because I think, I truly think that Facebook is one of the best sources of traffic right now, that you can prove a market or a concept with only, I don't know, $10, $20, $50. You just throw— I'm not saying that you should just throw $20, $50 at Facebook, but you can totally send people to your funnel and see if it's working and see if it's working as you're expecting. With just $10 to $20 to $50, so that's amazing, and also the amount of targeting that you can achieve with Facebook is like unsought of and unprecedented. So also retargeting. Retargeting is for Facebook. Remarketing is how they call it, the AdWords guys. You can do retargeting natively from Facebook, and this is why we talk about pixels and we talk about retargeting cookies and whatnot, and you can also do some remarketing from AdWords as well. Now there There are other networks like AdRoll or Perfect Audience, for example, adroll.com or perfectaudience.com, that will allow you to retarget people on other places. Now, most of the time these networks, what they would do is to actually go out there and make a retargeting campaign on AdWords and they will charge you extra for the click, so you will be paying like A bit extra, you know, that works if you do not want to, you know, if you do not want to handle all of the AdWords permissions and all of the AdWords fancy stuff that you need to have compliant and whatnot, you can go ahead with AdRoll or Perfect Audience as well. YouTube PPC, guys, YouTube PPC is really, really hot right now, both to get views on your YouTube videos but also to get clicks. For your ads. Okay, so YouTube PPC, it works with the AdWords campaign manager as well and the AdWords platform, so it's really, really hot right now.

Solo ads.

Solo ads is one of my favorite sources of traffic right now, and I'm really, really experimenting a ton with solo ads. Basically what a solo ad is, it's a link that you get or traffic that you get from somebody else's list. So let's say that you go into the weight loss niche. You will purchase an X amount of clicks that come from somebody else's broadcasts or somebody else that has, I don't know, 50,000, 100,000 people on their list. You can purchase 200, 500, 1,000 clicks from that list. What's important about solo ads is basically 2 things. One is that the list is relevant enough. For your niche. That is, if you have a weight loss product or if you have a weight loss lead magnet or your entire brand is based on weight loss, you will want to purchase solo ads on a weight loss list. Conversely, if you have a product on the internet marketing niche, you will want to purchase solo ads on the internet marketing space. Banners, you can go ahead and purchase banners on forums, you can purchase banners on websites, blogs, etc., the way I showed you when we were, you know, diving into the market and how to uncover those needs. You can always go back and, you know, purchase the banners over there. And press releases are also a great way of paid traffic. And I'm saying paid traffic because you actually need to pay somebody to write your press release. If you want to write it yourself, go ahead. It has to be in a journalist format. Not only that, but you will also need to pay somebody for the submission of the press release. That's why I'm putting that on the paid traffic area. Now, the free traffic, quote unquote, there is no such thing as free traffic, guys. You are either paying with money or you are either paying with time. And most of the time, most of the cases, the free quote unquote traffic will take you a ton of time. So my recommendation on these cases, and guys, Remember, I'm big into SEO. I've been doing SEO forever and I love SEO, but my best way to go at this point in time is to actually combine them both. Okay, so you can combine them both. So SEO, search engine optimization, is a great free traffic source. Organic social media, again, if you, if you can, you know, nurture a following on social media, you can get a ton of traction. From social media. Some people are actually selling jewelry on Instagram and making a ton of money every month, which is ridiculous. And they will have like, I don't know, 150,000 followers on social media and they are selling jewelry and they are selling like necklaces and whatnot. And that's amazing. Now forums and communities, as I showed you, you can become an authority on a forum. By that I mean you can provide a ton of value to the actual people on the forum, they will follow you. They will, you know, they will, they will click on your links, they will listen to your stuff, and you can get a ton of traffic from a forum. Communities are also the same way. If you are into a LinkedIn group, if you are into a Facebook group, the way we have a community is a Facebook group. For example, you can also join. It's completely free, and you will see how a community will bring a ton of traffic to a brand. This brand is my brand in this case, but you could have the same effect on your brand as well. Videos, the ones I'm recording right now will be uploaded to YouTube and those could be a great way of generating traffic as well. Traffic leaks. Traffic leaks are a very specific source of free traffic. Think on Reddit, for example. If you provide a ton of value to a subreddit and that subreddit is specific enough, you can get a ton of traffic from Reddit. Now, you have to be very careful because Reddit people, they are in love with Reddit. They are in love with the subreddit and they will not allow for a moment that you spam their subreddit. Okay? They will banish you from eternity. They will banish you to hell if they could. Okay? So you need to be really, really careful about Reddit. It's a totally different monster, and there are a ton of promotions that are solely based on Reddit. That's how powerful Reddit can be if treated right. And also blog comments. Blog comments is one of my favorite sources of free traffic because right off the bat, you will be contributing to a blog comment that has a ton of traffic, that has a ton of social signals. You can go with BuzzSumo for that, or you can go to the good old Google and see which blogs they are, you know, those are really the blogs that are more like popular in a category, okay? And you will then leave a comment that's insightful, that will add value to whatever the blogger or the blog owner has posted, and you will get not only a ton of traffic but also the authority figure that comes from, you know, adding value to whatever the conversation is saying right there and then. And also another point that I forgot on the free traffic slide is outreach. Okay. If you can get that, it is said that the best content shouldn't be on your website. It should not be on your website. It should be on somebody else's website.

And with that, you know, I have my conflicts, but that's fine.

What that phrase means is that you can have a ton of traffic and good quality traffic if you generate a massive blog post and a ton of value-packed blog posts on somebody else's blog. Okay, for that you will need some kind of outreach strategy in a way that you can, you know, you can contact people that already have established blog posts that have a ton of traffic already, and you can leave a blog post over there with a link back to your website. Now, So what do you do when you get paid traffic or free traffic? What do you do with that traffic? Now you want to treat them, of course, as cold traffic, even if you're commenting on a blog that you always comment, or if you're commenting, you know, if you have a blog post on some place that you have always had, or, you know, you have a blog post or on a forum, for example, that's really bringing you a ton of traffic, you want to treat that audience as cold traffic. It doesn't matter that they already know you from the forum, for example. You want to treat them as cold traffic because you want to resell them that you're an authority. So you want to send them to your lead magnet page. All you want to do right now, listen to me carefully, all you want to do right now is to send them to your lead magnet page, not to your homepage, not to your blog, not to your—

Facebook page.

Personal Facebook profile where you have the poodles pictures and your grandfather pictures and, you know, when you're getting wasted Saturday night. No, no, you do not want to send them over there. You want to send them into your lead magnet page. That's all that matters because from then onwards, if you have been following these videos, the funnel will take it over for you. Now you want to target as much as possible. With targeting, I mean, if you're commenting on a blog, make sure that it's 100% relevant to your audience. Otherwise, you will have a ton of crap traffic, okay, and people will actually get mad at you. So if you're targeting a traffic leak like Reddit, if you want to post in a subreddit, make sure that that subreddit is really, really targeted, okay? If you're doing PPC, make sure that you're really targeting with your keywords or with your audience and whatnot. And here's another opportunity for you to join Convert and Prosper, where I show you how I dive into the different traffic sources and how I get a ton of traffic to my funnels. You can now join a full 5-day trial for $5 so you can know your numbers. You can make step-by-step sales funnel. You can scale like a maniac provided that you know how to generate a ton of traffic and you can track everything. You can scale like a maniac, and if you get discouraged, if you get down for some reason, if you get sad, or if you hit a sticking point, at some point we will be there to help you on the membership area and the coaching area and the private Facebook group that we have put together strictly for Convert and Prosper members. So go ahead, try it out. $5, guys, for 5 full days. In fact, it's a little bit less. $4.98 or $4.95 for 5 days. It's less than $1 a month. Go ahead, test it out.

Go to hernanvasquez.com/cp5trial.

You will be able to find a ton, a ton, a ton of value inside the members area. And that's not even the best part. The best part is that you can actually go ahead and ask your questions live and you will get answers live. You will get access to exclusive tools. Exclusive interviews and a ton more inside the members area. So go ahead, test it out. If you love it, do nothing, you will be billed. And if you hate it for some reason, if you do not like my face or if you do not like, you know, the design of the website, which is completely fine, just cancel it and you won't be billed any cent whatsoever. So go ahead, test it out. And again, be on the lookout because over the next couple of days I will be sending you some more Massive value coming your way. Guys, I am really, really thankful for you to have watched this full 5-day series, video series in fact. And you know, I just want you to have a ton of success and go ahead and kill it with the golden nuggets that are over there and go ahead and take massive action with these videos. And do not worry because I will keep delivering and overdelivering as usual. So watch your email, keep opening the emails. If you want to follow me on social media and also jump into the Facebook group, I'm going to leave a couple of links below so that you can do just that. Okay guys, thank you once again for watching this video series and watch your email. I'm not kidding. Watch it because I'm going to be delivering some massive value coming your way. Thank you guys. This is Hernan Vazquez signing off and I'll see you next time.

Bye.