Build your email list now with a lead magnet, keep adding contacts, then create custom Facebook audiences from that list. When holiday ad costs spike, you'll retarget warm prospects cheaper and hit higher profit margins.
The 2 things that I would recommend is put out that lead magnet, put out that lead generation campaign, start building your email list right now if you haven't yet. If you are, double down on building that email list and then build those audiences within Facebook. You want to keep on building your audiences because during those periods, it's much more expensive to reach somebody, to reach eyeballs, to reach to a user that hasn't necessarily been in touch with your brand. It's much cheaper, much more cost-effective. And at the end of the day, more profitable to go ahead and use the audiences that you have been building throughout this period.
