How to Create a Product People Actually Want to Purchase
Hernan Vazquez walks through finding what customers actually want by researching Quora, BuzzSumo, forums, and magazines, then choosing a product format and price that hits your revenue goal. Start with market demand, not your idea.
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Hello my friend, welcome. My name is Hernan Vazquez. Thank you for being part of this video series. This is video number 2, and if you're really enjoying this video series and if you find them valuable via email or via these, wherever you are watching it, if it is on my blog, if it is on YouTube as well, I would appreciate if you like it, if you share it on Twitter, if you follow me on Instagram or the various social media profiles that I have below this video just for you. Now moving on to the topic of this video, how do you create a product that sells. You know, when you have an idea, it's all good and great when you have an idea, but usually ideas without implementation, meaning without action, are pretty much meaningless. So it doesn't matter if you have a million-dollar idea, it doesn't really matter. The idea will be worth nothing unless you have a million-dollar implementation as well. Now many marketers will go ahead and create a product even before knowing how the market will take that product or even if there is a market for the product. So you can invest a ton of money and a ton of resources in creating, for example, blue screwdrivers. And you will purchase the machines and you will gather a ton of research about blue screwdrivers and you will manufacture, I don't know, maybe a million blue screwdrivers just to find out that your people, that your audience do not want that. And that might sound like a stretch, but it's really what we're doing every day as entrepreneurs. We generate a product and then we find a market for our product. Now what I'm proposing you here is that we take the other way around, that we flip that side of the coin so that we can find the market, we can find the need, and then we can fulfill the need by creating a product that the market is already telling you that they want. Now, how do we do that? Well, we just ask the market what they want. And on this video and on the PC, on the computer, I wanna show you exactly my process of asking the market and developing products so that I can market that product to them and make a ton of money in the process. And also generating a ton of goodwill with my audience because, hey, I'm fulfilling a need. So let's jump into the computer and I'm gonna show you exactly my process to do that.
All right. Welcome to the good old computer where I'm going to show you exactly my process to discover those products that people actually want to purchase. So basically I'm going to be showing you exactly how to solve needs and make a ton of money in the process. Okay. Which is, I think, a ton of fun. Okay. So making money is fun. Solving needs is fun. And it's, this is a funny video. So let's Dive into it. So the goals for this video is that you know exactly what to offer. By the end of the video, you will know exactly what to offer and how much to charge for it. Remember guys, that we made that number, that golden number exercise. That's what we are going to use to know how much to charge for it and also know the different ways that you can create your your product. And these are basically the 2 goals that I have for you today. It doesn't sound like much, but bear with me. All right, guys? Now, ask and you shall receive. If you don't know what to offer to your audience, if you do not know what they want to purchase, if you do not know what the hell are you doing to make money, all you need to do is to ask. Okay, that's all you need to do. There's no secret to this. There's no magic formula. You can go ahead, go out there and ask. Of course, this is way easier if you already have a living and breathing business and if you already have a list of purchasers or subscribers list, etc. That's how we pump out products and that's how we pump out services. We just ask our list what they want to be charged for. Basically easy, simple. Now what happens if you do not have that amount of information, that reach as of yet, what will happen? So what you need to do is to take another step. What you will need to do is to research a little bit in forums and those famous questions websites, and I'm going to show you how to do that in a minute. Now what you can also do is to give away your product for free. Now you will tell me, okay, but I don't have a product yet, and that's completely fine. What you could do is to go into forums, into community, ask people what they want to have and tell them, okay, Once I have enough data, let's say that I got 50 people answering, and once I have enough data, I will make that product and I will give it to you for free. That's a great way to get testimonials, by the way.
Okay.
You do not need to overcomplicate this whatsoever. You just need to ask the questions. So let me show you exactly what I mean with this. I here have a couple of tabs open so that I can show you exactly my process to find these questions. So here I'm on, I'm on the good old quora.com. This is a great place to find, you know, people, what they are actually actively looking for depending on your niche. So let's say that, you know, let's say that we want to go ahead and find something around weight loss. Okay, so let's dive into the topic of weight loss. Let's see what we got here. So here, of course, we have what are the best ways to lose weight? What are the most common weight loss myths? Why is it so hard to lose weight? As you can see, we have some common threads right here, okay? Now, the feed from these, these are the answer written in weight loss. It's also what it is like to go on a ketogenic diet. So ketogenic diet, this is a keyword. Should one place the raw resource processing factories in one's largest city? Well, this is, of course, colonization. This is a game. As a vegetarian, I always end up paying extra when I go out in groups and split the bill. It feels unfair, especially because I'm contributing to animals I do not want to kill. How is this fair? Okay. This is an interesting question, but as you can see, we have some sort of line here and here we have a bunch of upvotes. You know, for example, my boyfriend just told me that I have chubby legs. I've been on a diet and I work out a lot and I don't know how to make them thinner. What's an advice for me? Okay. Now these has, 49 upvotes. And let's see what we find into here. It has 6 comments. Okay, so here we have a couple of comments right here, and you can have an idea of what people are actually looking for in order to, you know, see what's going on with the, the question right here. Okay, so here's, you know, what are the best way to lose weight? Again, here is your product that you can put together. How should I increase my metabolism? To burn more calories, which is, you know, if you go this route, you will have a ton less competition than if you go for strict, you know, how to lose weight. Now this works also for something like, you know, money management. Okay. So let's go into the topic of money management. Let's see what people are actually working on. Okay. So what are the best methods of saving money? How sure is starting weight Investing my money as 26-year-old with no related knowledge. So this is interesting. For example, if you want to go ahead and make a product for millennials, if that's a word over there, so you can go ahead and make a product for millennials that want to start investing and saving. For those who investing with Financial Philippines, you know, are there any grievances? Well, this is kind of a review.
Personal finance.
What important things does a 20-year-old need to know about money and finance? This is another topic right here. Okay. So we can see a trend. So investment strategies for 25 and under, that's a nice product right there that we can uncover. So is it better to have your money managed actively, say at a fee of 1% of assets versus just investing broadly in index funds? Okay. How careful are people who have bipolar disorder with money? Okay. This is interesting because You know, kind of mental diseases and illnesses with money, etc. Okay, so as you can see, you have a ton of data. You have a ton of input right here that you can use to create your product. And these are actually people that are actively, you know, they are actively looking for answers. And these— this alone has 278 upvotes. That means that a ton of people read this question. That means that you have a ton of interest. Over here. Okay, so this is one of the questions, you know, in case you do not have a list of your own, you can always go to the good old Quora and see what's going on. Now the other option that you can use is BuzzSumo. BuzzSumo is a really, really good tool to see what's cranking and what's hot on the social media networks. This is not only, you know, a content or maybe a marketing research tool, but it is also, you know, if you do not know what to write about or what to, you know, record a video about, this is probably the the best way to be at. So I dive a little bit into content marketing. So as you can see, Samsung Video Reveals Deaf Man Neighborhood Has Learned Sign Language to Talk to Him. Something like crowdsourcing for content marketing. And this could be— this has 21,000 tweets over here. So this was hot on Twitter. Let's see what's going on with this article real quick. Why SEO Is All About Content Marketing. This also had 20,000 20,000 tweets and 1,200 shares on LinkedIn. So let's see what's going on. The more the merrier. Using crowdsourcing for your content marketing efforts. Okay. This could be an angle for a product as well. Crowdsourcing for content marketing. Okay. So if you are aiming to content marketers, this could be an entry point for a product. So as you can see, you have a ton of information here that you can brainstorm as well. Now, another great way of coming after different products ideas is, for example, on forums. And I love forums, guys. Forums, you know, you have people from all over the world sharing experiences, asking questions. And you need to understand that forums, usually they are really engaged with their issues, they are really engaged with their problems, they are really engaged with whatever is being shared on the forum. Okay, so for example, I just went into the good old Google and make a quick, you know, weight loss fitness forum search, and I come up with this one. I didn't even know this. It It existed. But take a look at this, guys. This is, this is not even funny. So let me back up for a minute. Now, uh, take a look at this. These weight loss in the media has 487 discussions and 7,000 messages right here. Okay. On topic. Now check this out. The on topic, it has 2,900, uh, 2,900 discussions and 20,000 messages right here. So when, if you scroll down a little bit now, check this out, guys. Weight loss diary. Tell me that people do not want to or do not like to, um, you know, go into diaries and whatnot, you know, and, and have a consistent posting basis. Here you have 7, almost 7,000 discussions and almost 500,000, uh, messages. This is mind-blowing, guys. And you can subscribe to this. Okay. And pretty much that if I click over here, something's gonna blow up. So yeah, I'm not gonna click over there, but what I mean is that. You can actually open this, you know, the RSS icon. Let's see if I can open this on Firefox real quick, and I'm going to show you what I'm talking about. So as you can see, guys, you— I'm pretty sure that you only need to access this forum to get a ton of input on, you know, whatever product you're trying to make for your brand. So let's dive into, for example, the on-topic. So let me show you what I was saying real quick. On the weight loss fitness. Okay, so here we can we can actually subscribe to these updates. So here we have rebirth and back baby in more ways than one. So as you can see, this is kind of a motivation, you know, kind of thread and whatnot. Okay, my journey continues, etc. So you have a ton of information over here. Now starvation calories and adaptations. This has seven thousand views, and we're gonna be diving. Into how to become an authority using forums as well. But as you can see, you know, now have this in mind, guys. Most of these have a ton of views, but they have low answers or low replies. These tell us, and this is telling us that there's a ton of people actually watching these threads, but there's a bunch of people actually sharing their thoughts with the community, which is a good thing. So for every person that will tell you that they are interested in your product, there are probably a bunch of other people that they are interested in your product, but they are not telling you anything about it. Okay. So this also works the other way around. So if you have 1 or 2 people telling you that your product sucks, it also means that you have a silent majority of people that they do not even bother on telling you that your product sucks and they think it anyways. But here, as you can see, these numbers are for real. Now you have these, this is super, super powerful to get all kinds of ideas and brainstorm because people are actually looking for this. Okay. People are actually reading this. And they need these kind of products and they need these kind of services. Another good way to uncover products that you can promote is to actually search for a magazine. I mean, I make a quick men's health. I could also go for women's health. Let's do just that. Let's go for women's health or men's health. It doesn't really matter. Now, as you can see, we have people. These are people that are 24/7, 8 days a day, 8 days or 7 days a week, 8 hours a day, actually, you know, thinking on how you can actually purchase this magazine. So 75 Hot Body Moves, this could be a product in itself. Of course, it's sex, but Eat, Drink, and Still Shrink, this could be a product in itself. 125 Tasty Power Foods, this could be a product on itself. Shrink Your Belly, Eat This, Not That, okay? 215 New Ways to Beat Stress, Conquer Cravings, and Celebrate in Style, et cetera. Now, will this work for other forums? Of course it will. So let me— all the niches, sorry. Of course it will. So let's see, business magazine. Let's check. I'm in Google Images, by the way. So here we have a ton of business magazines. Business World or Success Magazine. Let's dive into Success. Discover your star power. This could be a product. Okay, let's see Success Magazine. Manganese What is a manganese? There we go. Boom. Jimmy Kimmel, or better yet, 8 Ways to Live a More Joyful Life. Positive Leadership, 7 Pages of Best Practices for Leaders.
Whoa.
Okay. Innovation, Go Global Now, The Power of the Crowd. Um, not much here, but here's my friend Elon Musk. So 3 Steps to Get More Energy Instantly. Boom, right there you have a product. Okay, destroy the competition, or sneaky trick for closing every sale. Boom, you have a lead magnet. Okay guys, so as you can see, we have a ton of inspiration that we can find over here with just quick images. Now on to the last trick and tactic that I want to show you right here. Here's— I'm on bestblackhatforum.com, which is an internet marketing forum, et cetera. Now, what I made back in the day was to get my new product for free, a favor and a gift. And this is a post that I posted on several forums and it got a ton of response in return. So here's something that I'm putting out to see what would be the actual success of a product, even before actually launching it and even before actually going out there and see what's going on. So, hey guys, I thought it would be fun to make a course on how to create highly profitable sales funnels, whether you are an affiliate trying to sell real products or if you are an infopreneur like me trying to position his products. So I'm putting the finishing touches to it and I'd like to know what marketers from this community would like to know when it comes to creating funnels so that I don't leave anything outside. You see, guys, I'm asking what they want to learn from this. Of course, I had to create some kind of, you know, frame to see— What do you want to learn? I'm just saying, you know, it's going to be about highly profitable funnels. It's going to be for affiliates, for infopreneurs, for entrepreneurs, real products, etc. Now I have a question, a favor, and a gift. A question, a favor, and a gift. The question, what is your number one question about sales funnels?
Boom.
Simple. Just one question. A favor, would you post your question over here? Boom. Here's the link to my page. A gift. If you leave your questions and sell over a free copy of my product once it's done. I'm not even done with the product. Okay. I'm not, I do not even have a product. I'm just asking what they want to be charged for. Your opinion is really important. The product will be valued in around $97, $197, something similar, which is around this price right now. And you know, I'm giving a value over here so that they can access a $97 product for free. So thank you guys. Okay. So let's hop back into the presentation real quick. So here we are asking and we are receiving a ton of information. Now, what kind of product can you actually promote? What kind of product can you actually, you know, put together? Now, I really like video tutorials like the one you're seeing right now. This is video tutorial. This is for free, of course, because I like to give away free value before pitching you anything. I like giving away free value because I believe that you will trust me and you will know that I can help you by actually helping you. That's not mine, by the way. That's Frank Kern's. But, uh, you know, video tutorials, it's just you yourself, a mic, the PC, or yourself being filmed on a camera and, you know, talking to the, to the camera or talking to the PC right now, like I'm doing right now with a set of slides, uh, slides with a slideshow, something like PowerPoint or Keynote if you're on a Mac, et cetera. Ebooks or audiobooks or both. You know, if you're writing an ebook or if you have somebody write them, for you. You can have them, uh, you know, design. You can write whatever you are an expert in or whatever people are telling you that they want to know about, and you will have that written, you will have that edited, and then you will hire a designer to have it neatly designed. You can then have that, uh, you know, spelled, or you can record the audiobook from the ebook. Courses, you know, they come hand in hand with ebooks and video tutorials. Memberships, This is a really great way of delivering your product because people will not only have access to the product, but they will also have access to a membership. This is also called continuity program. Exclusive content. Okay. This goes also hand in hand with everything above because if you offer, if you have a blog, when you talk all about these subjects and you're offering exclusive content, then you will have a product.
Coaching.
Coaching is one of the best ways to charge a high-ticket product. A high-ticket price for your product. I mean, okay, live events, a community that comes with memberships as well. Live events are a great way to get your product out there, even for if you have a physical product, but you can use pretty much all of this. Okay. Physical products as well. If you have a product and you want to, you know, you can use pretty much all of these ways of promoting your product. Now, how much you want to charge? how much you need to charge or how much are you charging for your product. Now remember on the last video, guys, we saw, or we talked a little bit about the $45,000 a month, that golden number that we want to achieve. Okay? Now things get really, really simple right now. Now that we have that number, we know exactly how much we want to charge because you could be charging all the way from $7 to $197 for the same ebook. Now, what it is over there, it's a matter of positioning. How do you position your ebook for it to be seen as worth $197? Now, what you could do is, for example, is to charge $3,000 one time for coaching, and this is a common practice among coaches. I will coach you for 6 weeks or for 2 months or for whatever amount of time you want to coach them for, for $3,000. If that's the case, then you will only need 15 clients a month to reach that $45,000 a month. Now, what happens if you have a membership site? You can easily be charging $300 a month for a membership site, for a community.
Okay?
In that case, you only need 150 members that pay you every month. That's all you need. Now, if you're charging $30 for an ebook or for an audiobook, for a program, All you need is 1,500 clients every month, and that's not difficult to attain at all with the techniques that I'm showing you on Convert and Prosper. And here's your opportunity to join again for $5 and check the entire program for 5 full days. Now, what this program will allow you to do is not only a training program, an implementation program, but it's also a membership site and a coaching. Site. Okay, so this will allow you to know your numbers. Make a step-by-step sales funnel. So now that you have all of that information about your product and your numbers, you can turn that into an actual wealth-generating asset. What this will allow you to do is also to scale like a rabid dog. Again, it's not about throwing money at PPC, it's not about throwing money at Facebook, it's not about throwing money at an SEO agency. But it's about scaling mathematically. And it's also a membership site where everyone gets help and nobody is left— gets left behind. Okay? You will jump in a membership and a coaching area where you will find a ton of entrepreneurs that are on the same journey that you are. So go ahead right now to hernanvasquez.com/cp5trial. 5 with number, hernanvasquez.com/cp5trial to get full 5-day access for $5. Now, if you do not join today, it doesn't really matter. Watch your email because over the next couple of days, I'm going to send you some more massive value. Okay guys, so be on the lookout because next video is going to blow your mind. Watch your email and I'll see you over the next couple of days.
Bye.
