Long-form copy paired with native images of real people works best for cold prospecting on Facebook. Video ads perform well when they teach something, letting you use shorter copy. Test square or vertical formats and split-test images versus videos to see what drives better results.
Good morning, everybody. See if I can do this with one hand. We're writing some copy for some ads. This is some long-form copy, and it's awesome because it works. Woo! So here are 2 quick tips to make your ads better based on, I don't know, I would say a couple million dollars spent on advertising for direct response type of campaign. So, so here's the deal. What I found that works the best when it comes to cold prospecting, meaning going out there and grabbing people's attention that haven't heard about you, that do not know who you are, is the combination of number one, really good valuable copy, meaning copy that delivers value on the ad, right? And number 2, native images. And by native images, I mean, you know, images that belong to Facebook. People just hanging out, people just, you know, spending time with their family, people benefiting from what your client has to offer. Okay, so for example, these examples that I just gave you guys, the copy that I just wrote is to get people into a webinar that will teach people how to launch their advertising agency, all right? So what I'm trying to do here is to, with the picture, with the image, is to kind of portray what it will be like when you have your own digital advertising agency working, the freedom, you know, not working for a 9 to 5, for a boss, et cetera, et cetera. So that is something that you want to have in mind. Number 1, long-form copy that teaches, actually delivers value on the copy. Number 2, native images. Now what about videos? When it comes to, you know, video ads, how do they work? What do they do? And here's what I found again after spending several millions of dollars in ads and direct response marketing and how to use them, because videos are awesome and they get a lot of reach when it comes to Facebook ads. So, you know, I just said that images, native images with long-form copy works the best, number one. Number 2, videos work really well when they're valuable. When they're valuable, when you're teaching something on the video that's valuable for your target audience they work really well. Now the good news is that whenever you're doing a video, you don't need that much, you know, long-form copy. Your, your copy doesn't need to do that heavy lifting just because of the fact that the video will do the heavy lifting for you. All right, so square videos or vertical videos like this work the best right now on Facebook at this point of recording this video. So go ahead and give it a shot. I usually like to split test images and videos and see which one work the best.
