Vertical ads work best at 16:9 aspect ratio, 20 to 30 seconds long, and tailored to each platform. Short-form content performs higher across placements when you stop treating one ad as universal.
This is vertical content, you know, usually the aspect ratio is 16:9, so you wanna use that and you wanna keep your ads pretty short. You wanna keep them up to 20 to 30 seconds because again, short-form content is taking the world by storm and it's really, really valuable. So if you want to really leverage these placements, you want to create content that's specific and ads that are specific for these placements.
