Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How To Determine Your Facebook Ads KPIs?

27 Oct 2022 · 1 min

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In this video, Hernan Vazquez from ScaleDriven explains how their agency helps clients establish realistic Facebook advertising KPIs. He emphasizes that initial cost expectations—such as cost per appointment, lead, or purchase—are largely unknown because variables like local ad costs and sales team effectiveness are uncertain. To resolve this, ScaleDriven runs a test campaign for 30 to 45 days, allowing the market to reveal actual cost‑per‑click (CPC), cost‑per‑lead (CPL), and cost‑per‑appointment figures. After this data‑driven trial period, the agency evaluates whether the client’s KPIs are being met and adjusts strategy accordingly.

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So one of the things I've seen on our end, ScaleDriven, is we help our clients develop their KPIs and their metrics, especially when it comes to Facebook ads. So one of the things that we do, one of the ways that we do that, is by basically running campaigns. We basically, we cannot know, we do not know what you're going to pay per appointment, what you're going to pay per lead, what you're going to pay per purchase initially, like out of the bat. If somebody's coming in and telling you, oh yeah, you're going to be paying $30 per appointment, We really don't know because there's a lot of stuff that we don't know. We don't know how much it's going to cost us to run ads in your area. We don't know how effective you are when you're on the phone with your clients. So there's a lot of question marks that we need to solve and figure it out. So what we do at ScaleDriven is we run ads for a client, let's say for the first 30 to 45 days, and then we decide, hey, are we hitting our KPIs or not? The reason behind it is because once you run ads for a little bit, the market will tell you how much you're going to pay per click. The market will tell you how much you're going to pay per lead. The market will tell you how much you're going to pay per appointment.