In this short tutorial, Hernan Vazquez walks through a real client case to demonstrate a simple four‑question framework for diagnosing and fixing a marketing funnel. He first explains that the client was overwhelmed by trying to tweak ads, opt‑in pages, emails, and the sales page simultaneously. Vazquez then outlines the four key questions to evaluate each funnel stage: (1) Are people clicking the ads? (2) Are they opting in to the lead magnet? (3) Are they clicking the emails that lead to the sales page? (4) Are they buying the product? By reviewing the client’s data—ads were performing well, email clicks and sales page visits were solid, but the opt‑in page conversion was only 17%—Vazquez identifies the opt‑in page as the bottleneck and recommends raising its conversion to 20‑25% as the primary fix. He concludes by encouraging viewers to focus on the single weak point rather than over‑optimizing every element, and promotes his free Facebook group and Growth League coaching program.
Chapters
Hey everybody, what's up? On this video you'll find out how to fix any marketing funnel in just 4 steps. Hey, what's up? Hernan Vazquez here and welcome to another video. And thank you once again for the replies, the comments, and everything. You guys are amazing and I really, really appreciate that you're watching this video right now. And on this video I kinda wanted to make something really Real quick, a real quick video because the reality is that, you know, I was talking to a client the other day and she was all over the place. She was trying to fix her funnel. We were, you know, hopping on a call. She was a coaching client of mine and we went on a call and she was all over the place. She was doing changes to her ads and then she was also doing changes to her opt-in page and to the email and then to the sales page and the offer. So it was kind of, you know, it was kind of all over the place. So that's something that I want to tell you guys. how to fix right now. Now before I do that, don't forget to hit the like, subscribe, comment, whatever you're seeing this video, and come and join the free Facebook group. It's 100% free, and there's a lot of other good stuff in that happening right now. All right, so as I was telling you guys, uh, the other day I was talking to one of the coaching clients that for the Growth League, which is my coaching program, and the reality is that she was overwhelmed, right? She had this really amazing funnel It was a simple funnel, but she was getting sales. But for some reason she was overwhelmed, so we sat down and I told her, okay, so tell me a little bit about your funnel. She went ahead and said, all right, so right now I have Facebook ads and they're running to an opt-in page, right, where I offer a free and ethical bribe or lead magnet, however you want to call it. And people will sign up, will download the lead magnet, they will get a couple emails, and then on the emails they will link and click on the email and they will go to a sales page where I sell a program, a coaching program, whatnot. That was all great and dandy and whatnot, and I asked her, okay, so are you getting sales of your program? She said, yes, but not at the rate that I would like, right? So we went through that real quick, and we sat down and said, all right, so let's go through your Facebook Ads campaign, all right? So she cracked the account open and went through that, and the reality is that, you know, I only asked her 4 questions. For her funnel. So I told her, listen, real quick, this is what we need to do. There are 4 questions that we need to answer and that's it. Question number 1, are people clicking on your ads? And again, we went through her Facebook account and yeah, certainly she didn't have any issues with her ads. So I told her, okay, so the ads are effective. Do not touch the ads because they're bringing traffic to your page. So that's awesome. Number 2, are people opting in to your ethical bribe, to your lead magnet? And we went through her ClickFunnels account and she's— we saw together that she had a, I think it was a 17% conversion rate, 17, sorry, percent conversion rate on that page. And I said, all right, so this is something that we may want to fix because I always like to work with at least 20 to 25% opt-in rate on any free step. stuff that we're giving, right? But let's move on. Question number 3, are people clicking on the emails that you're sending them, right? Are they opening it? Are they clicking on it? Are they landing on your sales page? And we went through that. She cracked open her ActiveCampaign account and yeah, indeed, they were clicking, they were visiting the sales page, so I told her, okay, so there's nothing wrong with your emails. Just keep doing what you're doing with emails because they're clearly really, really good. And number 4, are people buying your stuff, right? Visiting the page and buying your stuff? And she said yes because she was getting some sales. So your problem— here's the thing, here's what we found out. Your problem are not the ads, number 1, people are clicking on them. Number 2, your emails are okay, don't focus on them. Number 3, your sales page is doing fine, don't focus on that, right? So all that was left was the fact that we needed to make the opt-in page better because again, we want to make paid media work with at least 20% opt-in rate or more, ideally more. But so after that talk, she was really happy because she had clarity. She didn't have to mess with a million things. She didn't have to mess with her audience on Facebook or with her emails or split test another headline for her sales page. All she needed to do was to actually go ahead and make the opt-in page better. So whenever you're trying to fix a funnel, just try to break it down in what pieces or what moving parts are there. In this case it was an easy funnel, simple funnel, but there's always, almost always 4 or 5 questions that you need to ask. It's always about are people clicking on your ads, it's always about are people opting in, if you have a webinar are people going through the webinar, are people buying your stuff or clicking your emails and whatnot. And then buying your stuff. Based on that, you will be able to pinpoint exactly where the problem is, and there you go. All you need to do is to turn around and fix that. All right? So I hope this helps you. If it does, please feel free to share this video with somebody that needs to see this. Please come and join the free Facebook group. There's more than this on the Facebook group. There's more of this, a lot of this actually in the Facebook group. You can comment, ask questions. It's completely free. I'll see you guys on the next video. Bye. In the next video. Bye-bye.
