Hernan Vazquez breaks down a funnel to generate free leads by creating content, running paid ads to a capture page, and selling a low-ticket product like a $47 offer. The math works when your cost-per-click stays around 25 cents and converts enough to break even on ad spend, leaving upsells as pure profit.
Hey everybody, what's up? On this video, I'm going to show you how to get free leads to your business. Pretty cool, right? Hey guys, what's up? Hernan Vazquez here, and welcome to another video. And thank you once again for watching these videos. Uh, if you have a 23-inch monitor, my face should be like this right now. Okay, so thank you for putting up with that, okay? I wouldn't, you know, you guys should be paying, I should be paying you guys for watching this video. But anyway, I hope you get a ton of value in return, okay? You need to, you have to put up with my big face and you get a little bit of value, which is I think a fair trade, okay? If you need some kind of compensation, just drop them in the comment below and, I'm just kidding, but yeah, you get the drill. So on this video, I just wanted to show you a really cool funnel that I learned from Russell Brunson, and, you know, I made a graphic so that you guys can download it. It's gonna be on the description below. It's completely for free, and you can download it instantly. It's gonna be somewhere in the description below or above, depending where you're watching this video. But the main point is that I learned this from Russell Brunson from ClickFunnels. If you do not know him, you know, the guy's a beast. You would be better off searching for him, and I think he's doing At the moment of recording this video, he's doing Funnel Fridays, okay, which every Friday he will hop on a live call and then he will teach you, he will walk you through a funnel, which is pretty cool. Now, one of the videos that I recently made, I was talking about how you need to be producing content and how sometimes it's kinda hard and difficult to build an audience based on that content because you will be doing Snapchat, you will be doing Instagram, you will be doing Facebook Live, or even YouTube Live right now, or Instagram Live, which is a new thing right now at least, and, you know, it will be hard to reach your audience. Now the reality is that the best way to build an audience is to invest in paid advertising, okay? I've said that before and I'm saying it again because, you know, I love SEO, it's a great source of traffic, but it does take time, okay? Whatever organic growth strategy takes time. So now, how do you get free leads from there? Well, if you check the guys— if you check out the guys like Mike Dillard or Tim Ferriss or, you know, Jordan Harbinger— all of them, they're producing content with podcasts, okay? They're producing some sort of content. Like Neil Patel, he's writing. And, you know, Seth Godin, he's writing. And it doesn't really matter. Gary Vaynerchuk, he's all about videos and he's producing content all over the place. Grant Cardone, he's producing content all over the place, mostly videos, et cetera. So depending what you're feeling more comfortable with, maybe you write really, really well and you want to create articles. Maybe you have a beautiful figure and you wanna appear on camera, wink wink. That's the way that you will use to generate content. I really like videos. Because you can then reuse, you know, still shots or transcriptions and then the audio to create your own podcast, etc. Now with that said, what you wanna do is just start promoting that content on social media. Facebook ads, Twitter, you know, YouTube video views, etc. Paid advertising mostly. Facebook is a great, great, great platform to do that, by the way. And once you do that, what you need to do is to capture all of that traffic. So one of the best ways of doing that is to actually have some sort of capture page or capture form on each piece of content that you're putting out, okay? So as simple as if you're doing videos, just have your video, have, you know, the name, the title, and then, you know, drop your email below to get great content or whatever, you know? So that way you will start capturing traffic, which is super, super, super important. Now after that, you capture that lead, what do you do? Well, the main point there is to offer them something, a product, a service, maybe your own product, maybe your affiliate product, you know, maybe your service, your expertise, whatever you're trying to sell after the fact they've opted in. All right, so after they opted in to get more awesome content, you will present them with an offer. Okay, so it will be something like Wait, or thank you, your free stuff or your free content or whatever is going through your email. Now before you go, here's a quick offer. And then that offer you will try to convert as much as possible. So let's do, let's do some real simple quick math here, okay? Let's say that you have a $47 product that you want to promote and you're putting out content and you're driving traffic to that content and you're capturing leads, and then those leads see the sales page, okay? Let's say that you're converting at 3% or 5% on the sales page, all right? So for every 100 people that opt in, 5 people will actually purchase. So if you are, you know, if you are selling, let's say, a $50 product, okay, for round numbers, it's gonna be $250 that you're making back. Now, to get maybe 100 leads, you know, 100 people that opt in, maybe you need to drive 10 times more. So let's say 1,000 visitors to your pages, okay? You will be converting at 10%. With that said, if you made $250 back for every 1,000 visitors, that means that you can pay up to 20 cents per click— 25, sorry, 25 cents per click— and you will be breaking even, okay? So 25 cents per click You send 1,000 people, that's $250 in ads, and then, you know, 100 people will opt in and then 5 people will purchase your $50 product, so that's $250 back. That's how you create your lead list for free because you're basically breaking even. That's called self-liquidating content because you're putting out content, you're driving traffic to it, You're making people opt in, and then after the opt-in, you will present them with an offer. Of course, you can be much more ninja. You can have upsells to actually maximize the profit, so everything after the main sales page will be considered profit. So if you have a subscription, it could be a yearly subscription or whatever you're trying to do. Okay, so that's an idea to get your wheels spinning and to see how you can implement this. and how to actually make sense of all of the content that you're putting out. All right, guys? So I hope this helped you a lot. Don't forget to download the graph. It's gonna be somewhere up or below, whatever. And I hope it really helps you guys. If you have any questions, any comments whatsoever, just drop me a comment below or join the Facebook group, which is completely free. And I hope to see you guys on the next video. Bye-bye. Bye.
