Hernan Vazquez walks through finding better clients for a digital marketing agency. Start by defining your dream client: someone easy to work with and willing to pay well. Then ask existing clients for referrals, and use clear pricing and an application form to filter prospects before they waste your time.
Hey everybody, what's up? On this video you'll find out how to get better quality digital marketing clients. Hey guys, what's up? Hernan here. Welcome to another video and thank you once again for all of the support. The comments, the likes, the shares. It's been a great ride with you guys, so I hope that you find these videos helpful. If you do, please share or subscribe or like it wherever you're watching these videos. I will be more than happy that you do that. I will really, really appreciate that. So on this video, I wanted to kind of address the question of how to get better digital marketing clients, okay? Whatever it is that you're selling, social media marketing, Facebook ads, sales funnels, web design, whatever that is, how to get better quality clients. And there's 2 things that a quality client should have, in my opinion, to be a quality client and not a crappy client. So let's dive into that. Quality number 1 for me, and this is something that you want to have to, that you want to do actually, that you have to do, is your dream client type of exercise. What I mean is that you need to kind of sit down and think about, Hey, if I would do this for free, right? If I would do this for free, what type of characteristics or traits should my client have for this to be an amazing job? If I was doing this completely for free, right? And for me, there are 2 main things. Number one, they're not a dick or they're good fun, all right? So number one, I think that fun in business is really important, at least in my end. So they need to be good fun, they need to be easygoing, they need to crack jokes. I like to crack jokes. Right. From time to time, so they are not easily offended by my jokes because sometimes my jokes are not that, are either really bad or really inappropriate. So anyways, but so that's number one. And number 2, they need to have an abundance mentality. An abundance mentality, I think that A, they need to pay well, okay? They need to pay handsomely for my services, number one, because they know that they're going to get it back, right? They're going to go out there to the marketplace, they're going to implement, we're going to work together, they're going to get it back. So number one, abundance mentality, Because they can pay handsomely, and also a mentality of time. What I mean is that if you're coming to me and you need results yesterday, I'm sorry, I cannot help you just because of the fact that, you know, it takes time to go through a funnel and make it better, make it tick. Sometimes it can take a couple weeks, sometimes a couple days, sometimes a couple months. Who knows? So those are the 2 main traits that I like to have, like good fun, easygoing, number 2, abundance mentality. And this is a Kind of an exercise that I strongly recommend you guys sit down, you know, an afternoon. It's a beautiful sunny day here in Argentina. It's a Sunday and I don't know, it's 20 Celsius or something. I don't know how much is it, 50 maybe in Fahrenheit or something? So what you want to have in mind is that you want to sit down and actually write down the traits that a great client, you know, would have for you. or should have in order for it to make it a really quality client. So once you have that, then it's time to actually get those type of clients. So again, there's 2 main things. I keep on saying 2, I should say 3, but whatever. Let's just keep it at 2, and then maybe if you have questions, you can post them in the comments below. But the first thing that you wanna have to— that you wanna do to actually get higher quality clients is to ask for referrals. It's amazing for me how lots of people, how a lot of people watching this YouTube video channel and whatnot, or these videos rather, they're not asking for referrals. And that's a goldmine right there because if you're providing good services and a good engagement, if you would, or good results for your clients, there's no reason why not to ask somebody, hey, do you have any friends that could benefit from what I'm doing? And that would be a higher quality client that somebody comes from cold. For the most part, referrals are better than cold. There's some exceptions to the rule as always, but that is something that you want to have to do. I posted not so long ago how to get your first digital marketing client, and one of the pillars of growing your agency was to actually go out there and ask for referrals. I'm going to leave a link somewhere around here so that you can go ahead and watch that video, which was pretty cool. That's number 1, ask for referrals. Simple, really easy. I don't know, I've never incentivized, meaning some people will say, hey, if you send me a referral, I'll throw $500. I usually don't do that. I just say, hey, if you find this useful, could you share it, whatever. So that's how I do it. So number one, referrals, but number two, it's also really important, which is positioning. I also talk about how to charge more money for your digital marketing services. There's gonna be a link somewhere around here and you can go and check it out. And one of the main things that I talk about there is positioning. By positioning I mean, number one, how people are finding you, and number two, how you're filtering them. Okay, so it doesn't matter if it's a referral or if it's somebody that finds you online, you want to filter them. You want to go ahead and have some sort of application form to talk to you. It's not because you're a dick, but it's actually because you're somebody that thinks in terms of time management for both you and your potential client. So that you guys are not wasting time. You know, I had to learn that the hard way, unfortunately. You know, I would jump on a meeting to, you know, get the ball rolling, and then I would jump on another meeting to set up the next meeting, where the next meeting I would send them a proposal. And then in the proposal, we will discuss on the 4th meeting, and then the 5th meeting would be a no-show, but the 6th meeting would be somewhere where we would close the deal. So you have 6 meetings for somebody to tell you yes or no. I don't do that anymore. Trust me, I don't do that anymore. I try to actually go ahead and have my form, my handy-dandy form in front of people and saying, hey, this is what I charge, this is what I will do for you. If you're okay with it, if you're game, let's hop on a call. All right, so that's basically my 2 ways to actually get higher quality clients, but you need to understand and you need to go through the exercise of what a high quality client is for you because otherwise you're dead in the water pretty much. All right? So I hope this helps you. If it does, leave me a comment, share it with somebody that needs to see this, and I'll see you guys on the next video. Bye-bye.
