In this Marketing Atlas episode, host Hernán Vázquez and co‑host walk listeners through a profit‑driven lead‑generation system that lets marketers earn money while acquiring customers. They introduce the "profit loop"—the three levers of growth (more clients, higher spend per client, and increased purchase frequency)—and show how to embed it in an online funnel. The core funnel starts with a low‑cost front‑end offer (often a book or digital product priced $1‑$10) delivered via Facebook ads. The funnel is layered with order bumps and one‑time offers (OTOs) priced $97‑$197 to raise the average order value (AOV) above the customer acquisition cost (CAC) of roughly $30 per lead. They explain why simply selling a cheap front‑end product can lose money, and how strategic upsells and order bumps turn the funnel profitable, enabling the marketer to scale Facebook advertising without out‑of‑pocket lead costs. Throughout, they promote three resources—perpetualprofits.net (the "Perpetual Profits" book outlining the profit loop), adsguide2020.com (a Facebook ad template guide), and marketingatlasshow.com—for deeper learning. The episode blends instructional walkthroughs, real‑world examples from top marketers, and actionable advice for building and scaling paid‑lead generation funnels.
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Marketing and advertising can be complicated. What's most important? What should I focus on? Direct marketing? Email campaigns? Social media? Cold calling? With Marketing Atlas, you'll have a clear guide to get more leads, close more sales, and take your business to the next level. Welcome to Marketing Atlas. Marketing Atlas.
Marketing Atlas.
With your host, Hernan Vasquez.
Hope you guys are great. What's up everybody? Thank you for, thank you for coming. The topic for today is going to be how to get paid to generate leads for your business. So that's what we're going to be talking about today. I want to share with you guys how some of the biggest marketing companies and some of the biggest marketing guys out there are generating leads and also getting paid by generating those leads, if that sounds good. Okay, so that's exactly what I want to share with you guys. But first, let me ask you guys a question. Do you think that you have tried everything to generate more leads online? If the answer is yes, I want you to go open a new tab and go now to perpetualprofits.net. You know, Jay Abraham says there are 3 drivers of a company growth. Driver number 1 is Get more clients, increase the amount of clients that your company is getting. Driver number 2 is get more money from those clients, increase the transaction value for each of those clients. And number 3, get them to buy from you more often, increase the frequency of transactions. So basically, if you get more clients, A, if B, you get those clients to give you more money, and C, if you get them to pay you more frequently, your business will grow. And that's something that I kind of put together for the digital realm, the online marketing side of things, and I called it a profit loop. So if you want to learn how to create a profit loop for your business, go ahead and go to perpetualprofits.net and get a copy of my brand new book, Perpetual Profits. Now onwards with the how to get paid to generate leads for your business. Now here's the thing, a lot of people are out there generating leads for their business, but they're not getting paid, okay? They're paying out of pocket for those leads, right? So they're going out there, they might run a campaign, they might run a lead gen campaign, they might run this, they might run that, and what happens is that they're paying out of pocket for their leads. But the big companies, the big dogs, I would say the big dogs, of the advertising world and the marketing world, they're taking a little bit of a different approach. They are getting paid to generate leads. At the very least, if they're not getting paid, if they're not generating a profit, what's happening is that they are getting those leads for free. And here's how it works. So the way it works is pretty simple. Let me show you guys this funnel that I have right here. We are running— because I'm part of some of these companies as well, and I'm running those type of ads as well. We're running Facebook ads to something called low front-end offer, okay? This low front-end offer usually it comes in the way of a book. So a book funnel, right? If you see Russell Brunson, he's running a book funnel with Traffic Secrets and Expert Secrets and now— well, actually with DotCom Secrets and Expert Secrets and now he's going to come out with Traffic Secrets. So he's running ads to this low front-end offer. Dean Graziosi, Tony Robbins, Frank Kern. They're all running ads to a low front-end offer. Usually the low front-end offer can be anywhere between $1 to $10. In fact, on some cases it's pay whatever you want type of offers, which is something that I still need to test, but pay whatever you want and it's anywhere between $1 to $10. So this low front-end offer can also be a product, can also be like a $5 product, or it can be a $5 course or a $7 PDF or a $5 ebook, or in some cases you can find like a $10 MP3 or flash drive, right? So we're running ads to a low front-end offer. Now these low front-end offers of course has one-time offers. Once you get and once you buy this book, once you buy this front-end offer, you get presented with a once— a one-time upsell, right? And then you might have Another one-time offer, and then we have the thank you page, right? We have a thank you page here so that they can redeem. Now the reason why we're doing this is because it's costing us money to acquire a new customer through Facebook ads, right? We're paying— let's say that we're paying somewhere like $30 to acquire a new customer through Facebook ads. It's costing us based off of our advertising efforts, it's costing us $30 to acquire a new customer on Facebook ads. And what the problem here is that we're only charging $10. We're only charging $5, $5.60 on some cases, right? Or $10 for shipping. So these are called free plus shipping offers, right? So we're only charging $5, $10. So in this case, we will be losing money, right? $10 minus $30 would be $20 on the whole per customer. If we want to scale this, we cannot because we're actually losing money here. That's why these 2 bad boys, and then in some cases we'll also have something called an order bump, and the order bump will increase our average order value for our entire funnel. Okay? So we will have an order bump, we will have a low front-end offer, and then we'll have an order bump, and then when people say yes, we will present them with OTO 1, which is usually anywhere between $97 to $197. Okay? And then we will have another OTO, which is usually the same, $97 to $197.
Hey, this is Hernan Vazquez, and I know that if you're running Facebook ads, it can get complicated. Facebook changes stuff every week. Techniques are being updated, strategies are being updated, and some people are just not getting the results that they want. So what I wanted to do is to condense several years of experience and millions of dollars in advertising in one simple guidebook that you can get, that you can pull out whenever you're running your Facebook ads so that you can have a template that you can use. So if you're interested in getting a copy, go to adsguide2020.com. That is adsguide2020.com. Download your copy.
Hope you enjoy it. Now, some people will only buy the front-end offer. Some other people will buy the front-end offer and they will buy the order bump. Some people will buy everything. Now, if we divide the amount of buyers that we have for the front-end offer divided by the amount of transaction value that we have, this is called average order value, right? That's how much money people pay when they're coming through our funnel. So that's called average order value, right? So if we divide—
let me say that again.
If we divide, let's say that we had 1,000 book buyers or 1,000 front-end offer book buyers. And then we generated $10,000, that the total gross revenue of the funnel is $10,000. That means that the average order value is $10, right? So you want to make sure that this average order value is as close to this front-end acquisition cost as much as possible. If you're making money here, meaning if you have like a $35 average order value versus a $30 front-end acquisition cost, That means that you're making $5 per customer. So you're getting paid to generate leads for your business. Now, this is our acquisition funnel, right? This is our acquisition funnel. Once people buy our thing, then we can put them on our backend funnel, which is going to be our monetization funnel. That's where we make our money, not here, right? We can make a little bit of money here, or maybe we can just say, hey, if we're making $10 per book buyer, let's just scale this bad boy because the average order value will go down And the average acquisition cost will go up, right? When we're scaling, when we're spending more money. So we will put them in our webinar funnel after we're done with this. And guess what? Our webinar funnel will have much better conversion rate because now we're putting buyers in our backend. We're not putting leads in our funnel, we're putting buyers. And you know, the value of a buyer is much higher than a value of a lead for a webinar funnel or for a backend offer. So a lot of people are selling $997 products with a backend funnel. Some people are selling $5,000 products with a backend funnel and all of that. But this is the secret. Then you can scale your Facebook ads. You can start spending more money here and you will get much more people into your funnel. So do you have a book? That's not enough. If you don't have a book, you can start with the end in mind. What I mean is that think about what you're going to sell after the fact and then splinter a little bit out of that and then sell it here. But you also need additional products to configure this because a lot of people are saying, well, I do have a book, can I create a book funnel? And the answer is no, because you need more products. Otherwise you will be losing money every time. All right, so I hope that this makes sense. This is how you get paid to generate leads for your business, this is called a front-end acquisition funnel. Most of the big dogs out there are using this acquisition funnel to increase the amount of people that they have. Think about how you can implement this for your company. Think about that, okay? This is one of the powerful tools that we have right now as advertisers, and if you deploy it with something like ClickFunnels and Facebook Ads, it can work extremely well for you. I hope that this is helpful. Again, if you wanna learn more about this, Go to perpetualprofits.net and get a copy of my book. It's $5.60. Now here's the thing, you will get upsells and downsells. You will get order bumps in my book funnel. Now you know why, right? Now you know why. You are free to take them all or none of them. I hope in any case that this is helpful. Thank you for your time. If you have questions, I have a weekly Q&A going out every week at 2 PM Eastern. It's called Marketing Atlas. So if you go to marketingatlasshow.com, you will be able to get your question answered regarding advertising, sales funnels, and all of that. Hope that this helps. I'll see you guys really, really soon. Bye-bye.
