In this video Hernan Vazquez explains why Facebook groups should be viewed primarily as community‑building tools rather than direct sales channels, and he shares three practical tactics to grow an engaged group. He first stresses that groups are for fostering conversation and controlling the narrative around your niche, warning against spammy, sales‑heavy groups that get demoted by Facebook’s algorithm. He then outlines the three steps: (1) be active daily to satisfy EdgeRank and increase organic reach; (2) welcome new members and ask questions to spark interaction; (3) use keyword‑rich titles and descriptions so the group appears in Facebook search, leveraging SEO principles. He adds a pro tip to promote the group everywhere—email signatures, lead‑magnet downloads, and automation. Throughout, he mixes humor with instructional advice, urging viewers to test his methods themselves and to subscribe for more marketing content.
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Yeah, what do you mean I wasn't invited to the party? Like seriously, I'm one of the most popular group foster marketers alive. Haven't you heard? Yeah, I have like 3,000 people on my Facebook group. If you're feeling a little bit like this, that you need to be growing a Facebook group in order to grow your sales and grow your business, let's talk about why that probably doesn't work. All right. Yeah, yeah, yeah. I, I, I just— I, I don't want to go to your party anyways, so just— yeah, yeah, I'll see you. See ya. See ya. Hey, what is going on everybody? Welcome, this is Hernan and welcome to another edition of why I am not one of the most popular marketers on earth, and that's completely fine as long as I'm making money. So on this video, I wanted to talk specifically about Facebook groups and how they seem to be all the rage and they seem to be the hidden key or the magic bullet in order to grow your sales and grow your business, and why that probably is not the case after growing a couple of groups several thousand people. And also, if you wanna really see the behind the scenes and actually what I'm doing to grow my Facebook group, you should join. You know that saying that you should actually go ahead and test something before you actually, I don't know, I don't know the saying, but you should actually join the Facebook group to see if what I'm talking is real or not. In fact, you know what I'm saying is do not trust anything that I'm saying on this channel, just go out and test. And joining the free Facebook group can actually be a great test for you. And also, I would suggest that if you wanna learn more about marketing, how to grow your company, your leads, how to get more sales online, you should definitely consider or think about, you know, ponder if you would, subscribing to this channel, okay? There's a big red button somewhere around here so you can subscribe to the channel or you can leave a comment if you're seeing this somewhere else that it isn't YouTube because sometimes it happens to get shared on some other places. Now with that said, let's talk about Facebook group and what is the main point of Facebook groups and how you can actually grow a Facebook group should you decide to do so. Having in mind these 3 little things. So the first thing that you need to consider is that a Facebook group is not a sales channel. I mean, a lot of people, and you can generate sales through a Facebook group, but as any kind of group, the main point of a group is to foster a community and to foster engagement. Now the good news is that A, of course you can generate sales because that should be your main objective or one of your main objectives, but B, and this is really important, you can control the conversation. So if you think about it, there are some topics around your industry and your niche that, you know, are constantly being talked about, and, you know, you have the power of kind of steer the conversation or kind of, you know, put the conversation in a place that will, for some reason, way, shape, or form, will link it back to your brand and to whatever you're doing. So let's say that right now Bitcoin is the whole rage, right? And Bitcoin marketing are really hand in hand because, you know, Facebook has developed some new— they banned Bitcoin, but now they're bringing it back. So how do you control the conversation? Well, a couple of things that you could do is to start questions and answers when it comes to that specific niche, so you kind of become the foster of that conversation. You become the referee, if you would, of that conversation. You do not become the owner, but you do become a really important influencer on that specific topic of conversation. So if you think about it, that could be a really powerful position to be in. Even further if your group grows bigger and bigger throughout the day. So with that said, Facebook really loves Facebook groups. You know, it's from Facebook. But also LinkedIn and some other places where you can actually foster a community. Now again, if you're trying to be pushy and salesy, it's like Gary Vee says, jab, jab, jab, right hook. You need to be jabbing all the time on the Facebook group and then once in a while you can right hook. Why? Because the reality is that when you're trying to sell and push your products and, you know, push your crap, you know, on the Facebook group, people will not pay attention to it. Maybe you've seen those Facebook groups that you enter and they're just full of spam and they're posting links left and right and nobody gives a shit. Probably there are like 30,000 people in that group, but none of them are engaging. It's because, you know, A, people have lost interest in that group, and B, The reality is that Facebook has demoted the reach of that group because it's just full of spam. So stay away from those groups, don't go into them, it can be dangerous and there can be some STDs hanging out, so don't do it, trust me. Now if you really wanna grow a good Facebook group where people engage and where people are fostering a community and whatnot, here are some simple 3 way, tactics, or 3 simple tricks that you can apply today in order to get that going. Strategy number 1 is to actually be active on a group. I know that that kind of, you know, that kind of, it's kind of obvious, but, you know, if you're planning, the way the EdgeRank works is that if you're planning to have a really powerful community, you need to be active in it pretty much every day until other people start interacting with it, right? I talked about on this video, I talked about how to get your engagement back and how the EdgeRank works, the Facebook algorithm works so that it will show your stuff to more and more people. And this is for groups as well. So if you wanna check out that video, it will really help you out to understand how the Facebook machinery works so that you can actually get more organic reach with your group, which means that more people will start seeing them on their timeline. At some point Facebook groups were all the rage and people like, if you had 3,000 people or 5,000 or 10,000 people on that group, everyone will see your status updates. This is not the case right now because of course Facebook has become a pay-to-play space, which is great, but now the reach of the Facebook group has diminished considerably. If you check that video out, it will actually help you getting a little bit of that reach that you used to have back. So you can actually get a growing community. Number 2 is kind of applying the same techniques that I share in that video, asking questions, right? Welcoming members. You know, there's this feature that's native to Facebook where you can just welcome members in a new blog, in a new post on the Facebook group. So you just click on welcome new members, it will tag everyone in that group, and then if you check on that group, on my group, you will see how I'm welcoming members. You can see the copy, and you can see the logic behind it, right? And you can also see what's going on. When it comes to actually welcoming members, which is pretty cool because you can actually modify that to kind of suit your needs. And I have a lot of people engaging just from that post alone. I have one of my PAs going there and posting welcoming to the groups twice a week, and, you know, people are engaging a lot, and that fosters a lot of interaction for whatever is next. And number 3, if you combine step number 1, which is being active, and step number 2, actually, you know, engaging with the community, Step 3 is kind of an automatic process, which is showing up on Facebook search. My group is called Digital Marketing Strategies for Entrepreneurs. It used to be called something else, but I decided to add a keyword-rich title and a keyword-rich description. If you know anything about SEO, you will know that you need to add keyword-rich titles and keyword-rich descriptions, right, in order for your articles to rank. Well, Facebook has a search engine, a built-in search engine. And one of the things that they look for are, of course, keywords on the titles and descriptions, but also engagement. So if your group becomes active by, you know, the sake that you're sharing good content, by the sake of that you're asking questions, by the sake that you're welcoming members, your group will start showing up more and more, you know, throughout the day. As you can see, I'm asking questions on screen. You should be able to see screenshot where I'm asking questions, and I don't know, for the past 2— I would say for the past 4 weeks, everyone that has joined the group has been doing it through search. So if they search for entrepreneurship, digital marketing strategy, entrepreneurship strategy, digital marketing strategy, so all the combinations possible you can think of, they're on that description and that title. So have that in mind. So there you have it, guys. If you know 100% for sure that A, Facebook owns your group, you do not own it, Facebook does, you just manage it. B, it's a place to foster community and control the conversation. And C, you can actually grow your group by getting engagement, by asking questions, by sharing good value, and also by welcoming members and striving to get on top of the search. You will be able to grow a Facebook group really, really fast. An extra pro tip, I would say that just add your Facebook group pretty much everywhere. On the signatures of your emails and your team. You can also invite people from your automations, like they download some stuff. If you download the free cheat sheet that I always offer, you will see that I have call to actions for the group because I just add them. It's free and people will actually click on it, and a lot of people join from the cheat sheet. So that's something to have in mind as well. So there you have it, guys. As long as you have this top of your mind, you will be able to grow your Facebook group. And let me know what kind of results you are having with growing a Facebook group, and I will be more than glad to read your comments. I read every comment, I reply to all the comments, and sometimes I ban comments that I just deem that they are worth banning. Like, you're full of shit, I would just probably ban you. But if you say it from an educator's perspective, I might let it go. Who knows, right? Why don't you try it? So anyways, guys, thank you for watching. I'll see you next time. Bye-bye.
