In this live livestream, Hernan Vazquez walks viewers through practical, hands‑on strategies for building and sustaining a Facebook group in 2019. He emphasizes the importance of daily live video across Facebook, YouTube, and Instagram to drive engagement, and explains how a keyword‑rich group title boosts visibility in Facebook’s internal search. Vazquez details the use of join‑question screens to filter spam, capture email addresses, and generate leads, noting that members who complete the questions are more likely to stay active. He describes how an engaged community can serve as a testing ground for product ideas and ad creatives, providing real‑time feedback and testimonials before a full launch. Recognizing Facebook’s shift toward a pay‑to‑play model, he advises combining organic tactics with targeted advertising and, if needed, outsourcing moderation to virtual assistants. Throughout, he promotes his own resources – the “Digital Marketing Strategies for Entrepreneurs” Facebook group, his website hernanvasquez.com/facebook, and his low‑cost book Perpetual Profits – as additional support for entrepreneurs seeking to grow their own groups.
Chapters
What's happening, you all? How are you guys? We are live. I believe that that's the case. Yes, indeed. So we're live. I'm gonna, I'm gonna go live in a minute on the Facebook groups. I think that we should be live on the, on the, on the, on the YouTubes. So let me actually double-check that's the case. What's up, guys? All right guys, hope you guys are super well. Yeah, we're live here, so let me share this on the Facebook group. If you guys are not part of the Facebook group, you're more welcome— more than welcome to join. Join me at hernanvasquez.com/facebook, or if you go to Facebook and you type in Digital Marketing Strategies for Entrepreneurs, should be able to find it. And we're going live on the Instagrams and we're going live on the YouTubes and the Facebooks the same time. So I hope nothing blows up. And funny enough, I had a question yesterday on, you know, are Facebook groups still a thing, right? And should you focus on growing one? And if so, why? And what happens, right, when you're trying to foster a lot of engagement on a Facebook group? Now I want to give you guys a couple of pointers and a couple of tips when it comes to Facebook groups in 2019 and what you need to have in mind in order to grow your Facebook group and If you so choose in 2019, and so there's this specific way of growing a Facebook group, and I'm not by any means an expert. I just you know kind of manage a community of three thousand. I think it's like almost four thousand people right now, and you know Facebook groups used to have a lot of engagement and a lot of reach when it came to you know whenever you post every member would see it. Remember, it was the case with Facebook pages as well, but now it's not the case anymore, right? Because Facebook has become more and more a pay-to-play space. Now Facebook groups are still very much relevant in my opinion because of the fact that they will allow you to kind of foster a community. So if you think about it, you're fostering a community, you're giving people a space to, you know, receive advice, A lot of people come and join my Facebook group. It's completely free and they get advice for free from myself and from other members too. But it's not the end-all be-all. It needs to be part of your strategy. So for instance, what I do on my Facebook group is I go live. I'm going live pretty much every day, right? I'm going live on YouTube and Facebook and Instagram now and whatnot. Instagram, I'm not that, um, consistent, but I'm trying to get more consistent because I cannot share my screen on Instagram. So, um, so the reality is that a lot of people come and join the free Facebook group, and I will share my videos on Facebook because— on the Facebook group because of the fact that I want, you know, I want to generate that engagement there. And the videos are, you know, generally well received on the Facebook group. But the reality is that you need to work hard to keep the engagement up in your Facebook groups. Engagement is the name of the game. Why? Because of the fact that there are 2 things that will happen. As with anything in Facebook, every time— on Instagram too— every time you post something and people are engaged, and you know, Facebook will show more of that stuff to the people that have engaged with your, with your page or your group. So that's the case with your group. If you keep people engaged, commenting, liking, watching videos within the Facebook group, there's a high chance that Facebook will show more of that Facebook group to those people's timelines. You know what I'm saying? So that is number one. But also number 2, what you need to have in mind is that when you have a really engaged group, Facebook will start showing that group on the Facebook search. And Facebook is also a search engine, a search engine, you know. So for instance, my group, which is called Digital Marketing Strategies for Entrepreneurs, it has a keyword-rich title, right? That is something that you want to have in the title. The title of the group. You want to have a keyword reach based on, you know, how you want to be found on that group. And then the more engagement that you have on that group, the more it will start, uh, showing up on the search. So for instance, we have a lot of people that come from the Facebook group that come from search, right? From searching actually digital marketing strategies or digital marketing or marketing strategies and whatnot on the Facebook search bar. All right, so that is— and that is based on number one, keywords on the title, and number two, engagement. If you don't have a lot of engagement, your Facebook group will not show up. Now Facebook groups are also a great way of generating leads because Facebook groups are from Facebook. They do not belong to you. I do not own my Facebook group. I, you know, it's like I kind of manage it, if you would. I moderate it. But they're a great way of generating leads. So every time somebody applies to join a group, we ask 3 questions. 2 of them are mandatory, one of them is not. And the last one of them is, hey, do you want to get, um, tips in your email? And we send them, you know, we ask them to put their email and then we grab that and we put that into our autoresponder. All right, and the first 2 questions are basically to see what kind of help people get and need. And most of the help that they need conversely comes Facebook needs. All right, so that's why I'm talking about Facebook so much on these type of lives and whatnot, because a lot of people in the Facebook group kind of need Facebook, Facebook help. So that is something that you need to have in mind. It's hard work. I mean, you can outsource it, you can hire a VA, you can set up the processes, but it's still hard work. And it will become harder because, you know, there are more and more Facebook groups, but also Facebook is becoming a pay-to-play space. But if you think that it's a great way to foster a really good relationship with your community, it's a great way to test ideas before you launch a product or an ad. Right now I'm using the Facebook group in terms of, you know, testing a product or an ad before going out there and launching the ad itself. So if it has a lot of engagement, I know that that's gonna be a good ad, so I just launch it. And then, you know, it's a good way of generating testimonials for your products. You know, it's a good way of fostering a community. It's not as big deal, like it doesn't have that big of a reach as it used to have, and that's completely fine. That's why you need to be combining organic stuff with advertising, which is pretty cool, right? What I've been talking about, guys, for a little bit. Anyways, if you want to join my group, again, go to hernanvasquez.com/facebook. You should be able to join. Please complete the questions because, you know, otherwise you won't be accepted. At least the 2 mandatory ones. There are 2 that are mandatory and one that's optional. You don't need to leave your email if you don't want to. If you do, you're gonna get amazing stuff on the email, but if you don't want to, just don't do it. You know, just leave it blank. But if you don't complete the other 2 questions, we get a lot of spam requests, you know, requests from bots. So the reality is that we use those questions to filter out people, and we know that people that complete that take like 30 seconds or 15 seconds or 5 seconds. To complete those questions, they're engaged and they're gonna participate on the group. All right guys, so I hope this helps. And again, if you want to know a lot of other little strategies, because it's just part one part of what I've been talking about on the, you know, on the book Perpetual Profits, get it, get a copy. Go to perpetualprofits.net. I'm going to type it in on Instagram. Sorry guys, give me a second. All right, perpetual— oh man, this is hard. Perpetualprofits.net. There we go. Boom. All right, so if you go there, you should be able to get a copy of my book. It's $5.60. It's pretty inexpensive and it's packed with good information and whatnot. So go ahead, get a copy of that book. It's pretty awesome. A lot of people are raving about it. They're loving it. So thank you guys for your support and whatnot. I'll see you on the next livestream. Bye-bye.
