In this presentation, the speaker—an experienced digital marketer with over 13 years of paid‑ads experience and nine‑figure ad spend—argues that modern businesses should prioritize acquiring buyers rather than generating leads. He explains that lead magnets create waste because many leads never engage, whereas low‑ticket offers convert prospects into paying customers who demonstrate higher intent and lifetime value. Drawing on his work with industry veterans like Frank Kern and Grant Cardone, he describes how large brands run multiple low‑ticket funnels simultaneously, each equipped with order bumps, upsells, and follow‑up sequences that “liquidate” ad spend—recovering or exceeding the cost of acquisition. The speaker highlights the benefits of this approach: buyers are worth 10‑100× a lead, ad spend is recouped, a warm audience is built, and sales teams receive qualified prospects who have already invested money. He advises smaller businesses to start with a single low‑ticket product, then scale to more offers, and promotes his book “Low‑Ticket Profits” and an upcoming masterclass where he will reveal the exact machinery that generated over 10,000 buyers in recent months.
Chapters
Okay, real talk. The more leads your business generates, the broker you get. Now hear me out on this one because I know that it's a little bit counterintuitive, right? We're always saying, hey, we need more leads, we need more leads, we need more people coming into our business so that we can follow up with them. We need more leads, we need more leads. But here's something that I've learned after working with some of the biggest names in the digital marketing industry and running ads, paid ads full-time for 13+ years and spending 9 figures in advertising spend is that leads don't matter as much. In fact, the big dogs are never looking for leads. They're looking for buyers. In fact, you know, if you offer something for free, if you're generating leads online and whatnot, there's a huge amount of waste because those leads, if you offer, you know, a lead magnet, 50% of those people are not going to open the thing that you send them. If you generate leads through a form or through a DM or whatever, if you don't reach out to them immediately, then that lead is completely gone. So there's a lot of waste, right? And people spending a lot of money generating leads know this. And there's basically 2 ways of doing it. Number one, you overqualify. So you qualify like crazy and you spend a lot of money and you pay a lot of money for those leads, but at least those leads are more qualified. Or you do what I'm about to tell you, which can completely transform the math for your business. And by the way, I didn't invent this. This is one of the oldest tricks in the digital marketing/direct response book, and it's called a low-ticket offer. And I discovered this back in the day when I was working with Frank Kern. But here's something that I want to mention that actually made a lot of sense and it made me click big time when I was marketing director for Grant Cardone. I had the honor, the pleasure of working with their team for, you know, a while. And those guys were taking everything to the next level, including running ads to low-ticket offers. I've been talking about low-ticket offers out of my nose. I even wrote a book. It's called Low-Ticket Profits. It's right here. You can get it on Amazon, or I can, you know, send you the digital version. I'm going to leave a link somewhere around here so that you can get it. It's a booklet. It shows you everything you need to know to actually build a profitable low-ticket funnel that feeds your business with buyers, not leads. Right. And I'm also doing a masterclass over the next couple days, there's going to be a link somewhere around here so that you can join. But anyways, the point is that when I was working for them, and with them, those guys had at any given point, they were running several low-ticket offers at once. So let me show you how that looked, because it made a lot of sense once I started seeing it. So, you know, they had all of these Low Ticket Funnels. They had all of these books. So they had, I don't know, The 10X Rule. They had Sell or Be Sold, right? They had The Closer Survivor's Guide. So they had all of these books. And then they had some other offers, you know, they had some other offers just running all at the same time. And let me actually make this a little bit smaller. There you go. So you can see. So they had all of these offers running at the same time. Right? And they were spending millions of dollars every single month on advertising. And we're talking about Grant Cardone. We're talking about somebody that, you know, love him or hate him and whatnot. I have a lot of respect for the guy. You cannot say that the guy is not well known, right? That's the reality. And, uh, and even them on their own, they were spending millions of dollars every single month to their different, you know, verticals and sending traffic to these different funnels. But here's what the thing that was really interesting, right? So they were running ads to all of these funnels, all of these funnels, right? And of course these funnels have, you know, they had order bumps and they had upsells and they had follow-up, et cetera, et cetera, et cetera. So this was something that every single funnel had, right? But guess what happened? With all of these buyers that came in. Again, you could buy, you know, the 10X Rule for, I don't know, $10 or $12, and then you could buy Sell or Be Sold for like $12, or then you can buy these different things for really cheap or relatively cheap. But here's what was happening. There were 2 things that were happening at the same time. Thing number one is that, as I mentioned at the beginning of the video, they weren't trying to generate leads. They were actually trying to generate buyers. Right? So the first thing that came out of all of these ads that they were running— buyers— out of all of these ads that they were running for all of these offers is that they were getting buyers. They weren't getting leads. They were getting buyers, not leads. Buyers, not leads, right? And the reason why they were getting buyers is because they get it. Like, those guys get it. They understand that a buyer is is worth 10 to 100 times more than a lead. So if you can get somebody, even if they give you $5, $20, $50, it doesn't matter. The commitment— those people are showing that they're a lot more serious than a lead, somebody that's just opted in for something for free or they watched the presentation or they download your lead magnet or whatever. That's one of the reasons why I don't really run lead magnets. on my own with paid ads, right? So all of these people are buyers. So that was kind of benefit number 1. But then also benefit number 2 is that all of this ad spend or most of this ad spend was being liquidated. What does that mean? That means that if they spent, let's say, $50 to get a buyer for this book right here, with these upsells and order bumps and everything, they were making $50 back. Or more, right? Or more. So what does that mean? That means that all of these buyers were as close as free as possible, right? So they understood, and this was like the vast majority of their budget. They weren't running lead magnets, they weren't running all of these different things. If anything, they were building a massive audience by doing this because guess what? People see the ads, they interact with the ads, they watch the videos. So They get a lot of traffic to their website, so they were building a massive audience and then they might invite them to a webinar, to a workshop, to a boot camp, whatever, right? But those people are part of their, you know, internal warm traffic type of deal, which works really well. I do that too. But for cold traffic, meaning people that didn't know who they were, they were just running massive amounts of volume to these low-ticket offers and they were running many. I'm talking about anywhere between 7 to 10 to 15 low-ticket offers at any given point. Of course, massive, you know, massive budget and also massive marketing teams and whatnot. That's not where you start. You start with just one low-ticket offer and then you expand from there, right? But here's the thing, all of these buyers, you know where they ended up? All of these buyers, let me actually do it like this and I'll share this. There we go. They ended ending up on the sales team calendar, right? So all of these buyers were being sent to the sales team, and guess what? If you're building a business, who would you prefer to talk to? Somebody that just opted in for a free thing and then 5 minutes later they will forget who you were in the first place, or somebody that gave you a little bit of money for information or for a course or for a guide or a little bit of information. Of course you would want to talk to somebody that gave you even $5, $10. If you're paying $1 per lead, who cares, right? You can get massive amounts of leads to whatever and then some people, maybe 1% of those people will buy something from you, maybe half of a percent of those people will buy something from you, but here's the thing, leads don't cost $1 anymore. Right? It doesn't matter if you're running ads on Meta, on Google, whatever. Leads don't cost a dollar anymore, at least in the US or some other countries, right? They are a lot more expensive. So would you rather pay $10 for a lead or let's say $40 for a buyer? By the way, if you follow what I'm talking about in low-ticket profits, you will still get leads, but that's besides the point. Would you rather pay $10 for a lead or $40 for a buyer? Knowing that a buyer is worth 10 to 100 times more for your business. Of course, a buyer, right? So that's the whole strategy, and that's why the big dogs are the big dogs, because they understand the power of running cheap digital tactical products that get you buyers, help you liquidate some of the ad spend, and help you fill your high-ticket programs, your backend, whatever it is that you're selling after that. All right? So if that sounds good, I'm holding a class over the next couple days. There's going to be a link somewhere around here so that you can join, you can check it out, and then I'm going to break down my entire machinery that has allowed me to generate over 10,000 buyers over the past couple months with low-ticket offers completely for free because, you know, those buyers pay for themselves and it's pretty cool. So I hope that this is helpful. If you have any questions, any comments, just leave them somewhere around here. I'll see you soon. Bye-bye.
