How-to headlines outperform other formats across Facebook, Instagram, and e-commerce ads. Examples like "how to launch successful Facebook and Instagram ads" or "how to get X without Y" consistently deliver the best results for lead magnets and sales funnels.
how-to type of headlines, they tend to outperform anything else. So this one right here, how to launch successful Facebook and Instagram ads from a guy running Facebook ads, or how to get X without Y, or how to do X without Y, they still work the best, okay, when it comes to headlines. And this applies for lead magnets, this applies for, in this case, VSL funnels, this applies for e-com products, for acquisition funnels. Like the how-to headline, they still work really well.
