Low conversion rates make acquisition funnels look unprofitable even when well-designed. Email open rates hit 40-50%, and similar engagement exists on Facebook. The fix: systematic follow-up through email, SMS, and retargeting ads to convert prospects who didn't buy the first time.
Listen, if you have a great funnel, let's say that you have a book funnel or an acquisition funnel and that funnel is converting at 10% of whoever visits your funnel. That means that for every 100 visits, you get 10 buyers. We human beings, we, you know, we take time to do things. If you have a really engaged email list with a lot of people clicking on your emails, you might have, what, 40% open rate, 50% open rate. The same happens with Facebook and the same happens with funnels. How do you fix that? With follow-up. You follow up via emails, via SMS, you follow up with retargeting because that can increase and can turn around an unprofitable campaign into a profitable campaign.
