Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How to keep both Facebook and your prospect happy?

7 Feb 2023 · 1 min

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In this segment, the presenter advises marketers to combine different Facebook ad objectives, specifically recommending the use of lead generation campaigns when they already have an effective landing page. Lead generation ads allow users to submit their information via a pre‑populated form that appears directly within Facebook, eliminating the need to leave the platform. The speaker explains that keeping users on Facebook aligns with the platform’s algorithmic preferences, which can reward such campaigns, and suggests testing this approach to boost the number of qualified leads.

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Use a combination of campaign objectives. Right now, let's say that you have a really good working landing page and you're sending traffic there and people are all— there's nothing preventing you from actually using something like a lead generation campaign, which is a campaign or a type of ad that people, they don't need to leave Facebook. They just click on the ad, a form will pop up, and then they can fill in their details, which are usually pre-populated, which is pretty cool. And then you send them to the next step. You're not taking people out of Facebook, and Facebook will reward you for keeping people in their platform. You want to increase the amount of leads that you get Try with a lead generation campaign and see how that works.