Hernan Vazquez tests whether a new website can rank on Google by launching a minimal 5-10 page site, spending 20-30 minutes on setup, then monitoring for 1-4 weeks. If it hits page 2-3, he scales it; if not, he abandons or repurposes it. Identical sites rank differently due to domain-level favoritism, so testing before heavy investment saves time.
Will your website really rank on Google? Let's find out on this video. Hey guys, what's up? Hernan Vasquez here. Welcome to another video and thank you for watching this video. This video is going to be under the SEO search engine optimization video series. If you haven't, you know, if you want to rank higher on Google or if you want to, you know, increase your results in less time in Google. I've been recording pretty much, you know, maybe one video a week or something about SEO and how to optimize your website. So I'm gonna leave a link below so that you can check them out. Now this is gonna be part of that video series, and while I'm trying to do this or to approach this channel in, you know, not so SEO related, I keep, you know, getting SEO questions, which is completely fine. You know, I don't mind answering them, but just so you know, the channel needs to be, or my idea with the channel is that you get a ton of tools to grow your traffic online, convert more, sell more. It doesn't really matter which traffic source you're using because again, I've talked time and time again that if you're depending on one source of traffic only, you can get in trouble. It doesn't matter which kind of traffic source it is, you know, whether it is Instagram and you have a ton of following and your account gets shut down, or you're killing it on Google and you're, you know, on page 1 or top 1, whatever, and you get a penalty, you know, your traffic sources can dry up really, really quickly. So in order to fight that, you need to become your own traffic broker, okay? I'm gonna leave a link below to that video as well. Now, on the topic for today, I just wanted to let you guys know or tell you a little bit about my process when I'm jumping on a brand new website or a brand new niche, or I want to expand out on a niche that's already there. And the truth is that with Google, you never know. That's the truth, okay? You can, you know, you have some idea of what's working, what's not, but Every market, it's different, and any you know honest SEO will tell you this. Every market is different, every competition is different, and every niche is different. So how do you know right off the bat if your website will rank or not? Because, and I think it was Terry Kyle who introduced this concept of the random ranking factor, and you know I think it makes a lot of sense because sometimes you put up a what. Website, you know, let's say your website has like, I don't know, maybe 50 pages or 100 pages, and the page that ranks for a particular term is maybe not the most relevant for that term. Okay, I've had students and people that I coach that they come to me and say, hey, my About Us page is ranking for my product term, or my contact page is ranking, or even my, you know, terms and conditions is are ranking for XYZ keyword. Now the truth, the truth is that as Google favors some pages more than others, it will also favor some domains more than others. So let me put you an example. You will put up 3 different or 5 different websites that are completely the same, you know, the same amount of content, the same amount of pages, the same amount of everything, And some of those will rank better, better than the other, the others, okay? And this is how I like approaching a new website. I would, you know, at some point I used to go around with that website and, you know, tweaking it and making it look good and adding good quality content and spending a ton of time with the website even before knowing if the website was going to rank on Google or if it had Google quote-unquote favor, okay? And I don't do that anymore because, you know, I've had like these websites that they will have a hard time ranking on Google, or they would have like, yeah, a hard time ranking, or, you know, they wouldn't rank. It doesn't matter what kind of backlinks I throw at them, it wouldn't rank, you know, you go figure. But some other websites, they will rank, okay? Some other websites, in fact, some other websites, some other domains, they would rank right off the bat. So that's how I approach these SEO, or, you know, niche testing, or poking, as you would call it, you know. This is how I approach it. I would put up a website, you know, spend as little time as possible on that website. Like, I would add like 5 pages of maybe spoon content or translated content, whatever, and I would interlink them and link back to authority, add a video, and that's it. I won't, you know, I wouldn't invest more than maybe 20 to 30 minutes on the website including mounting it and installing WordPress, etc., and then I move on. You know, I move on onto other websites or other markets or some other pressing issues, you know, if I want to go ahead and test a niche. That's how I'm rolling now, you know, and I will start tracking that and see what happens after a week, 2 weeks, maybe a month, okay? Because the truth is that if you have a correctly set up on-page SEO, and I have a guide for that that I'm gonna put on the link below, and if you have a correctly optimized website, and if you have like outbound authority links, and if you have like inserted videos, etc., there's no reason that it wouldn't rank on page, let's say at least page 3, page 2. Okay, in some cases I got at the bottom of page 1 with no other than, you know, that structure. All right guys, so the deal here and what I'm trying to convey here is that try, you know, if you want to test a niche, go ahead and test it, but test it in an efficient and effective way, meaning do not spend hours upon hours upon hours and days upon days on a website that you do not know if it's going to rank or not. But rather be effective with your time. On that time, you could be mounting 5 potential niche sites, and after a week or so or a month or so, you come back and see which one is ranking, and you start really working on that website that has Google favor. Okay, and again, I need to credit Terry Kyle for this random ranking factor, uh, theory, which I think makes a lot of sense. And, you know, that's how I approach every time I need to test a website. I put it up with some content, I will link it together, leave it be for a couple of weeks, and then come back. If it's ranking on page 3, page 4, page 2, depending on competition, I really go ahead and develop it. If it doesn't, well, you know, I just call it quits. Uh, it can be a good PBN, it can be redirected, whatever. So that's exactly how I'm checking if a website would rank, and I think it's a more effective way of checking it out without actually spending or wasting actually a ton of time in that. And if it doesn't rank, it doesn't really matter. You know, you can turn it into a beautiful site, you can flip it, or you can start doing some PPC to it and, you know, reap the benefits of your labor. Okay guys, so thank you for watching this video. If you have any other SEO questions, you can come to Hump Day Hangouts It is semanticmastery.com/humpday. I'm gonna leave a link below to that. Every Wednesday at 3 PM Eastern, that's where the SEO magic happens and we answer live questions over there. Thank you guys for watching and I'll see you on the next video. Bye-bye.
