How to Look Like a 6 Figure Brand (Even If You're Not There Yet) - Hernan Vazquez

Hey guys, welcome back to another self-centered, totally selfish video where I'm only trying to bring you into my sales funnels and sell you some kind of weird, useless kind of shit. That's not the case here, guys, and actually I'm spending quite a bit of my personal time on these videos, so I really want them to be helpful for your company. If you want me to keep going with this kind of nonsense, you can follow me on social media and And you can click here to follow me or over here to follow me on Snapchat or Instagram where I will keep posting this kind of nonsense. So be careful and be wary of your credit cards, okay guys? Now today I wanted to talk a little bit about how to be everywhere at the same time. And I would like to start this video with a question. And you have probably seen those internet marketers, those entrepreneurs or even those companies that they seem to be everywhere at the same time and they seem to be following you around over the internet and over the web and they follow you in the bathroom, they follow you, you open the oven and they pop up an ad over there. Now how do they actually pull that off? Have you ever wondered? Now you could easily say it and you will be right that they have a small army of people actually producing content for them and then sharing that content social media, and you will be right. They do have that amount of steam power to make that happen. Now, we as solopreneurs, as entrepreneurs, or if you're starting out, how can you achieve the exact same results these big guys are actually having? And I'm gonna show you how to do that on this video. Now, to achieve those kind of exposure, of success, you need to have in mind pretty much 2 main broad techniques that you can use. One of them is paid and one of them is free. Okay, the paid one is called retargeting or remarketing. If you're not aware of what retargeting or remarketing is, it's basically whenever you have a visit on your website, later on you can show them some ads for people that actually visited your website. It's a common practice, and if you're not using some sort of retargeting strategy in your website, I would suggest that you strongly do that. Mainly for 2 reasons. First of all, because you will give your actual visitors the impression that you are everywhere, which is a good thing because they will be remembering about your brand and your company, your products. At some point, at some extent, you will notice that some people can become a little bit crazy about retargeting, and you will notice that they will follow you in the bathroom. I mean it. Now, on the other hand, retargeting is one of the cheapest form of advertising that you have right now available. And you know, besides email marketing, you have retargeting marketing, which is really, really cheap, and there's a reason for that. You know, when you're actually trying to reach out to some people on the internet with your advertising, say let's put the example of Facebook PPC. When you're actually targeting those kind of people, let's say for example people that like internet marketing or people that like ice cream, well, there's a bunch of other people actually targeting that same exact audience. Audience, and you will need to enter kind of a bid war with these people in order for your ads to show. It happens with AdWords in super competitive niches where you will be shedding a ton of money when actually paying for a click because people are actually making money on those niches and they do not care about paying more for a click. Now when it comes to retargeting, you're pretty much generating and crafting your own audience. By that I mean that Nobody else, it's really, really strange that somebody else will be actually aiming to that exact same audience that you have put together with your retargeting campaign. So let's say that you have 100 or 200 visitors per day to your website, you can cookie those 200 visitors and then follow them around the internet with remarketing on AdWords. There are some other platforms that I will put below this video that you can check out as well, or with Facebook, okay? Everyone use Facebook, and you can follow them inside Facebook and actually show ads. Now what's good about this is that again, it's cheaper, people will have you on their minds, and not only that, but you— those people, they are already warmed up, okay? They know you, they have been through your stuff, they know that you're for real, etc. So they kind of remember you. It's not a cold point of contact anymore. So that's for once. I'm gonna leave a link below on a retargeting guide that I wrote on my blog so that you can implement it right away for your website. If you're not doing some kind of retargeting campaign, you're missing out big time. You do not need to invest a ton of money on retargeting, okay? Just let me be clear with that. You do not need to invest a ton of money. In fact, it can be part of your budget, whatever budget you have right now, but you do not need to invest a ton of money to have results because again, retargeting is really, really cheap. Now the second option is an option that I like a lot because I'm a big fan of automation. And by automation, I mean that imagine that every little piece of content that you put out, like an article or photo or video like this one, it gets syndicated out. By syndicated out, I mean it gets automatically shared on many other social profiles. Okay, that's called syndication. And you can either have a small army of social media managers doing that for you and translating that content into the different social media platforms. Like for example, I could grab a screenshot of this video and post it to Twitter. I could make a quick Periscope right now as I'm recording this video and share it on Twitter as well. I could upload this video to YouTube and to Facebook. I could get the audio ripped from this video and upload to SoundCloud or to iTunes, etc. Now what happens if you do not have that steam power, if you do not have that amount of people working with you? Well, that's when automation comes into play. There are a bunch of tools that you can use to actually automate your entire social media spectrum, and by entire social media spectrum, I really mean your entire social media spectrum, okay? So every time you post something on your blog, it will get syndicated out to a ton of other properties on autopilot. So one of the tools that I like the most, and it's so, so powerful that one of my companies is entirely based on that tool, and we have been developing SEO strategies and social media strategies and podcast strategies, video marketing strategies based on that tool. That tool is free and it's called IFTTT, which stands for If This Then That. All right, so I, I'm gonna leave a link below so that you can check out that training. You could check out what's going on with that training as well. And we again, we have a ton of information about IFTTT. Now there are some other tools like Zapier, for example, with a Z. I'm also gonna leave a link below so that you can check it out. And there are some plugins if you're running, for example, a WordPress site. There is a plugin called Social Network Auto Poster or Snap, which is a freemium plugin. Okay, the free version is amazing and I completely love it. Their premium version, however, will allow you to actually add more than one, you know, than one Facebook profile or than one Facebook page or than one Twitter profile. Now the problem with Social Network Auto Poster is that it's a great plugin, but it can really bog down and slow down your website if you have a ton of social media platforms posting to. So if you have, I don't know, 15 Twitter accounts, it will definitely bog down your server and your website. Every time you're trying to post, it will come back with errors. It's kind of a mess. However, that doesn't mean that you should not use it. Again, I love that plugin when you're trying to actually convey a message and when you have like your branded profiles and, you know, you have your Twitter account, your Facebook account, and you have your Google+ account and maybe a couple of others. That works really, really well. Again guys, I love IFTTT. IFTTT is one of my favorite tools out there to make that happen, and if you combine IFTTT with a remarketing campaign, there is a big probability that you will be everywhere at the same time. So go ahead, implement this strategy. I'm gonna leave a ton of resources below so that you can go out, implement a remarketing campaign. A retargeting campaign or start using IFTTT and automation to get your company to the next level. Leave me a comment below. I'm also gonna leave a couple of links up here so that you can join my other channels where I do share a ton of free pure value as well. Okay guys, thank you once again for watching and I'll see you in the next video. Bye-bye.