In this video Hernan Vazquez shares the results of his Black Friday Facebook ad campaign, where he spent roughly $20,000‑$30,000 on ads and generated $200,000‑$250,000 in revenue. He breaks down the four key lessons he learned: (1) prepare at least 60 days in advance by building email and waiting lists and creating hype; (2) treat paid advertising as a profit engine, knowing your numbers and turning ad spend into revenue; (3) create a waiting list to engage prospects before a launch, improving email deliverability and conversion; and (4) put in the hard work—there is no magic button. He also stresses that these tactics can be replicated outside of Black Friday and that relying on a single traffic source can lead to diminishing returns. The video is aimed at entrepreneurs and marketers looking to scale their online businesses with Facebook ads.
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Hey everybody, what's up? On this video, let's find out how you can invest $25,000 and make $200,000 back with Facebook advertising. Hey guys, what's up? Welcome to another video and sorry for the radio silence. It's been crazy for the past, I would say the whole November. Has been crazy with the whole Black Friday thing, and you know I've been traveling for the first ten days of November. Been in Miami and Panama. I recorded a couple of videos, and then I came back straight into the grind because you know we have been preparing for Black Friday. And you know in the meantime, the channel has been growing steadily at a pace that I really really like. Okay, because the reality is that I have investing zero zero money only. A couple of hours a week, which is completely fine because I wanna help you guys growing your online businesses, and it's been growing steadily, and I want to thank you guys for that. And I just wanted to make a quick recap on what the results that we had during Black Friday, which were pretty damn cool, and how you can replicate them for your business without it having to be Black Friday, okay? Black Friday and Cyber Monday and the whole Thanksgiving thing and weekend, it's, you know, it's, I would say it's not the norm, but if you prepare yourself, you can really nail it on those specific dates. So let's see how that's worked and what are some of the teachings that I've learned from that. So number one, you need to be prepared. We've been preparing for at least, I would say, maybe 60 days before Black Friday, building email lists, building waiting lists, building expectation, hype, etc. It's kind of when you launch a product, and I'm gonna talk a little bit about how to launch a product and how to really get people excited about that, but it's pretty much the same. You cannot expect to launch a product or to have a service successful promotion if you're not prepared. If you're not preparing yourself, if you do not have your marketing material or marketing budget, you know, it's pretty hard for people to actually, you know, pull this off if you're not prepared. So number 1, you need to be really, really prepared so when the time comes, you can expect it. Number 2, and I think the biggest teaching that I've learned, or the biggest— yeah, the biggest learning that I had during Black Friday is that the best way to grow your business is to turn paid advertising into profit. As much as I love organic traffic, SEO, you know, Instagram, Facebook, whatever kind of organic traffic revenue and source you're using right now, the best way to grow your business and to turn your business into an actual company is is to turn paid advertising into profit. And I like that saying by Frank Kern, and you really need to know your numbers to make this happen because if you are investing $25,000, I think around $20,000, well, $20,000 to $30,000 that we invested on Facebook advertising only during Black Friday and making $200,000 to $250,000 back in revenue, That is pretty damn cool, okay? Now if you can replicate that over and over and over over the month, then you have a serious business. If you're relying solely and heavily on one traffic source, even more organic traffic sources, there's a big probability that you will see diminishing returns because every free traffic source becomes a pay-to-play space at some point. Point. Okay, people need to make money, people need to, you know, make a living, etc., etc. So expect to pay for your traffic, which is a great thing because you can turn that paid advertising into profit. And I have a ton of videos talking about that, so you can check them out too. Number 3, and I mentioned these briefly, is to create a waiting list. I'll be talking a little bit more about how to create a waiting list in a couple of videos that I'll be creating in Hopefully soon, but the main point of a waiting list is to create expectation. And the waiting list is basically that, you know, people signing up to be first, to get a first crack at what you're selling. And this is super, super powerful because people are actually engaging with your product before even seeing it. They are engaging with your brand, they are engaging with what your brand represents, and they, of course, they wanna get deals, okay? So if you wanna create a really powerful waiting list, what you have to do is to engage with them in advance before the date actually hits so that, you know, you can prime them and you can send them emails and say, hey guys, this is gonna be awesome, etc., etc., etc. You know, make them excited and, you know, they will get excited. And not only that, the list will be more responsive, which in turn will increase the amount of emails that land on the inbox instead of the spam folder. And I have an upcoming video talking about how to inbox more and how to be pretty much an overall email badass. So that's it, guys. Those are my 3 biggest learnings or teachings or however you wanna call them that I got during Black Friday. And number 4 as a bonus would be to work your ass off because this is not a push-button, you know, magic solution. There are no such things, not here on my channel. You know, it's not like you can push a button and make a ton of money. That's BS. But if you're willing to prepare, if you're willing to invest, if you're willing to create a waiting list, and if you're willing to put in the work, then there's a high chance that you will be successful. All right guys, thank you once again for watching. Thank you once again for the comments, for the shares, for the likes, for everything that you guys have been giving to this channel, and I hope to see you guys on the next video. Bye-bye. Bye.
