Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How to Make Facebook Ads Cheaper?

17 Nov 2022 · 1 min

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In this concise monologue, the speaker explains that customer acquisition costs on Facebook and other paid media are rising and that attempting to force the platform to lower cost‑per‑acquisition (CPA) is ineffective. Instead, the speaker advocates focusing on optimizing the marketing funnel—specifically improving follow‑up sequences and conversion rates—as a far more efficient way to reduce the effective cost of Facebook ads. By pulling levers within the funnel, advertisers can achieve better results faster and with less effort than trying to negotiate lower CPAs directly with Facebook.

Chapters

understand that acquiring customers on Facebook and paid media in general, it's getting more expensive. It is the way it is. And instead of trying to force Facebook to lower your cost per acquisition, you need to turn around and work through your funnel. There's a lot of metrics and a lot of levers that you can pull to make your Facebook ads work better. It doesn't necessarily relate to Facebook ads. If you have a lousy follow-up sequence, fix your follow-up sequence. That will make your ads work better. If you have a lousy conversion rate, fix your conversion rate. That will make your Facebook ads work better. Working your funnel, that's 10 times easier, 20 times better, 30 times faster than trying to force Facebook to give you better cost per acquisition.