How To Position Your Low Ticket Offer To Attract High Ticket Clients - LowTicketBook.com

So I get this question a lot when somebody tries to launch their first low-ticket offer, or maybe their next low-ticket offer. I get actually 2 questions quite a lot. Number one is, hey, my low-ticket offer is not really selling. What do I do? I've been running traffic to it and it's not really working. But the question that I get a lot, which this video is going to help with, is how do I make my low-ticket buyers ascend faster? In other words, people might be getting low-ticket buyers, but they're not really taking the next step, whatever the next step might be. And on this video, I'm going to address just that. And that's exactly one of the things that I talked about in my book, Low Ticket Profits, is how to position that first low-ticket offer. Now listen, there's a myth out there in the digital marketing world when it comes to low-ticket offers— one of the many myths, I should say— but the first one is that I need to overdeliver or you need to overdeliver and you need to give as much value as possible for the amount of money that people are giving you. So if they give you $5, you need to give them $500 or $5,000 worth of value. If they give you $27, you need to give them 10 to 100 times more value than what they paid you. And while that could have been the case maybe a couple of years ago, now we are in the era of AI. Right now I have ChatGPT and Claude and Hermes and this, the other thing. Just talking to each other and working things through. And then we also have YouTube, right? People can go and learn things on YouTube, and then they grab their transcriptions and feed them to their AI agents. So the reality is that people don't need more information. What they need is more implementation. Because as we know, as information goes up, so does analysis paralysis, and people don't know what to do, and they're building all of these things, but they don't really move forward in life. Which is what's happening to a lot of people. So on this video, I'm going to share with you how you can position your front-end low-ticket offer so that A, it sells better, but also B, it gets more people into your bag. So let me actually share my screen, and this is a slideshow of a longer presentation that I did a couple of weeks ago, and people loved it. And I think that this was their biggest aha moment of the entire presentation. The presentation was really, really good, and I might upload it as a video at some point, but By far, this was the biggest aha moment, and I could see, you know, light bulbs coming off and and going off on the chat, and people saying, "Oh, this is awesome! This is awesome! This is the number one reason why I haven't been able to make things work because I simply didn't know about this." And you know, it's completely fine because again, we've been kind of hypnotized to do things in a certain way in the digital marketing industry. So on this case, it's all about strategic offers versus tactical offer. And here's what most people do when it comes to low ticket offers. When it comes to low-ticket offers, again, they want to overdeliver. They want to give as much value as possible. But what I found, and this is after working with some smart people and some experiments also on my own, is that tactical offers work way better, not only to get people to buy those tactical offers more, but also and most importantly, to get people to ascend into your backend high-ticket. So what do I mean with strategic versus tactical? It's really simple. If you think about it, strategic offers are those offers that have many, many steps involved, right? You have step 1 and then step 2 and then step 3 and then step 4 and then step 5. They have many steps to actually get a win because the main point with a low-ticket offer is to give people a win as fast as humanly possible. So strategic offers, they generally delay the win because again, there's a lot of steps involved into those strategic offers. Now tactical offers, on the other hand, they only have 1 or 2 steps. And if you follow those 1 or 2 steps and if you do a couple things, not a lot of things, but just a couple of things in a really specific way, then generally you'll have a really specific win. And that's a really important distinction that I want to go through in this video right now, because a lot of people, again, they're making the decision to go after a strategic offer and that's shooting themselves in the foot. But when you switch to actually building tactical offers, then things start to perform a lot better. So let me put a couple of examples that I always talk to, you know, in this presentation. So for example, strategic offers are things like how to grow your YouTube channel to 1 million subscribers, right? If that's something that you want to do. And as you know, growing a YouTube channel involves a lot of steps, right? You need to do the right research and you need to do this and then you need to do that and then you need to do that and then you need to do that. And this might sound like a great idea for a guide, But if you think about it, it's really involved. It has a lot of steps that people need to go through. Another strategic offer could be how to run profitable Facebook ads. That could be another strategic offer. And that's something that I never teach on my low-ticket offers for the reasons that I'm going to show you here in a second, because it involves many steps, right? You need to have a good offer and then you need to install the pixel and you need to do this and then you need to do that. I need to write copy for your ads, blah, blah, blah. Another strategic offer would be how to get high-ticket clients using Instagram. So when you're thinking about strategic offers, think about those offers that involve many steps. Now let's talk about tactical offers, which I believe again, this is the future of low-ticket offers, the present of low-ticket offers, specifically when it comes to, you know, in a world that it's full with AI stuff, right? Tactical offers, they offer just one sliver, one step, one simple thing that people can do to actually feel momentum, to actually get a win. So instead of saying how to grow your YouTube channel to a million subscribers, you can say something like how to improve your lighting and look professional in 10 minutes or less. So I see this offer all the time, and by the way, I bought this offer. I don't know if you've seen it on your Facebook timeline, on your YouTube timeline, but I did and I bought it and it was really good. It taught me how to, you know, look a little bit more professional with some lighting and whatnot in 10 minutes or less, which is Pretty cool. The other option would be instead of saying how to run profitable Facebook ads, here's how to fix your pixel in 20 minutes, which is an annoying problem, right? People, they go through that problem over and over and over again. They don't know if their pixel is working. They don't know if it's actually getting the right information to Meta. It's techie, it's complicated. So if I show them how to fix their pixel, now instead of going full strategic, I just go tactical and just show them that one thing. Another thing is that instead of saying, here's how to get high-ticket clients using Instagram, a tactical offer could be, here's how to create engaging Instagram Reels. I'm just grabbing a simple sliver of getting high-ticket clients through Instagram and translating that into creating Instagram Reels. And when it comes to strategic offers versus tactical offers, Tactical offers blow it out of the water. And this happens with books, with workshops, with presentations. Instead of showing everything to people in your low-ticket offer, you want to show them something tactical that they can act upon pretty fast. Because when you do that, 3 things happen. Number one, they can consume your content and they can actually get the win, right? So they give you $5 and now you give them the thing. So you're not a scammer. So they start trusting you, even if at a low level. So that's number one. Number 2 is that, okay, they got a win thanks to your process. They did these little things and now their pixel is working. They did this little thing and now their neck feels smoother or better. They did this little thing and now they can lift their, I don't know, knee above their hip or whatever, right? So they did this little thing the way you show them how to do it so they start trusting your process, which is the second thing. Number one, they trust yourself, they trust you, and number two, they trust your process. But number three, which is equally important, so important for people to transact with you at a higher level, is that number three, they need to trust themselves that they can do it. They need to trust themselves that they can do it. And if you actually give them a quick win instead of delaying the win with a strategic offer because you want to overdeliver, you them a quick win, you give them something that they can apply in an afternoon, or in 5 minutes, or in 10 minutes, or in a week, or in a weekend, right? They can do that, they can get the win, they start trusting you, they start trusting your process, and they start trusting themselves that they can do it so that they can transact at a higher level. Now another thing that I wanted to mention here is that, as you can see on the tactical examples, is that they're all tied to a specific timeline. This is a formula that I give away on my book, Low Ticket Profits, but also I give it to my Low Ticket Accelerator students, which is tie your win to a timeline to the best of your ability without lying, without breaking any rules, being compliant, especially if you are in the weight loss niche or in the health niche, or if you are in the financial niche. Generally, those are the things that you want to have in mind. But I always like to tie that to a timeline that feels pretty fast and it needs to be true. Right? It needs to actually be true. So for example, my Rapid Scale Framework is all about here's how to launch and scale your ads in 10 minutes or less, which is true, by the way. It's actually people going through the framework and in 10 minutes they have an updated way of launching their ads. And guess what? It works. It works better than what they were doing before. It's way less complicated. So it actually works. And they come to my community and now they want more of it. So at the end of the day, here's what really matters when it comes to a low-ticket offer, a tactical low-ticket offer that gives people a quick win. Number one, they solve one specific problem. That is so important. If people are battling with the pixel, I help them with the pixel. I don't help them with the other 15 steps of that problem or that challenge, which is running profitable Facebook ads. That's for my backend, that's for my community, that's for my high-ticket stuff, right? But I help them with one problem, solve one annoying problem that they wish it would go away. The other thing is that it gives them a quick win. If it, if you give them a quick win, then again, those 3 things happen. Number one, they trust you, they trust your process, and they trust themselves. And it's also priced for impulse. I talked about how to price low-ticket offers in other videos, which I hope that you will go ahead and watch, and they're going to be linked somewhere around here so that you can go ahead and check it out. I hope that this is helpful. That's how you position your low-ticket offers so people can win. Again, you can get that in my Low Ticket Profits book if you go to lowticketprofits.com. That is lowticketbook.com. You can also find it on Amazon, on Kindle, on audiobook, whatever you fancy. And if you want to learn more about how we're doing low-ticket magic so that we can get daily leads and buyers virtually for free for pretty much any business on the planet, click the link somewhere around here. There's going to be additional resources and a presentation that I've done talking all about low-ticket offers and whatnot. So I hope that is helpful. If you have any questions, any comments, let me know somewhere around here, and I'll see you really soon. Bye-bye.