How to Put Evergreen Webinars To Work For Your Business? - Hernan Vazquez

Hey everybody, what's up? On this video, let's talk about evergreen webinars and how to put them to work for your business. Hey guys, what's up? Hernan Vazquez here. Welcome to another video, and thank you once again for watching this video and for the amazing support that you have— that you guys have been giving me, okay? Via messages, via, you know, Facebook posts. The comments below have been crazy. A ton of good questions, by the way. So keep them coming and I'll keep delivering. Again, I will advise you against hitting multiple times on the like button because it will pop on and off. Who knew? People on YouTube, they need to, you know, they need to fix that like ASAP. Because if you really like a video, what do you do? You like it several times. If you really, really like a video, what you need to do right now with this video, for example, is to click the like button, subscribe and leave a comment. That would be good, and I would really appreciate that. All right guys, so today's topic and today's video, it's about evergreen webinars and how to put them to work for your company and for your business. Now these kind of funnels and evergreen webinars, they work really, really well for medium to high ticket prices. If you're selling, for example, consulting, if you're selling you know, an info product, if you're selling physical products as well, if you're selling services, this works really, really well because usually webinar tends to convert better than just a landing page, okay? When you're selling, let's say, depending on your funnel prices, but let's say that you are selling a product of $500 to $1,000, maybe $2,000 or $3,000, you will be better off selling them your webinar, okay? So it really depends on your niche, but the point of this video is to tell you exactly how to set up an evergreen webinar. Now there are some possibilities and technologies to do that. My favorite is EverWebinar, okay, with the combo WebinarJam EverWebinar. I'm gonna leave a link below so that you can check it out. It's pretty straightforward, super simple, and you can get real, real ninja when it comes to, you know, evergreen offers, you know, tracking the offers, how well your webinar is converting, etc. The other option is ClickFunnels. All right, those are the 2 options that I use. ClickFunnels, it's super, super good as well for Evergreen Webinars. So if you have ClickFunnels already and you're building your landing pages and your funnels on that platform, you can tap into the power of Evergreen Webinars. Now, how does this Evergreen Webinars thingy work? Well, the reality is that there are 2 kinds of webinars, as you already know. There are live presentations when you're there with the people live, and then you have, you know, recorded presentation. Now, the problem comes when you are trying to, you know, make it look like it's live, but it isn't. So people doesn't have any problems going to the theater and going to Broadway and see, you know, a live performance, and they don't have any issues, you know, going to the movies and going to a theater and seeing a recorded performance. That's completely fine. The problem comes when you're trying to, you know, replicate live queues on your evergreen webinar. That's not cool, okay? If you advertise your webinar as a recording, people will actually go because if you're selling, you know, if you're selling something and you're developing a webinar when you're giving away a ton of value, people will actually go and they will enjoy the recording, okay? That's fine. So how do you put them to work? Well, the reality is that it's pretty straightforward. An evergreen webinar could actually be a great lead magnet for your business. So instead of sending people directly into an opt-in page where you collect their email and you give away a free report, for example, you will use the evergreen webinar as your lead magnet. So, you know, you will send your traffic— it can be organic traffic Instagram, YouTube, Snapchat, you name it. If you have a list, you know, you can send them into your opt-in page for the Evergreen Webinar, and then they will pick a date. Usually the best webinars that I know are 2 kinds of Evergreen Webinar. One is the kind that gets featured twice a day, you know, like let's say at 1 or 2 PM and then another one at 6 or 7 PM, you know, depending on your on your time zone. But I, I don't know about ClickFunnels, but on EverWebinar you can set up the customer's time zone. Okay, so I'm in Buenos Aires right now and I can pick 2 PM Buenos Aires time, and somebody that's on the Pacific coast, they can pick, you know, 2 PM Pacific, which is pretty cool. Now that's one option, and I would highly encourage that you split test this. So that's one option. The other option is to have an hourly webinar. On the clock every hour. So, you know, besides let's say 7 PM to— or rather 11 PM to 7 AM, that's where you will not be holding evergreen webinars. You can have a webinar that kicks out every hour on the hour. Those are called just-in-time webinars. Okay, so it is, you know, past 15 on the clock and I sign up, I watch the landing page and it says 45 minutes to go, and then I can sign up and see the webinar on the 45-minute mark, on the, on the hour, you know what I mean? So the point here is that you're actually always replaying the same movie, and people can see them and watch that movie whenever they feel like it, which is pretty cool. That will increase your opt-in rates, and not only your opt-in rates but your show-up rate. Okay, so you have basically 3 metrics to check out whenever you are deciding on one or the other method. The 3 most important metrics for your EverWebinar funnel and your Evergreen Webinar funnel, which are number 1, opt-in rate— how many people are landing on your opt-in page and how many people are actually registering for the webinar. That's number 1. And when you increase this one, um, it will affect all of your bottom line. Okay, so that's number 1. Number 2 is show-up rate. Which is something that you do not have when you have a regular opt-in, okay? Because people do not need to show up, they are already on the landing page, okay? But they do need to show up to the webinar. So number 2 is show-up rate. Frank Kern, he has great tutorials on his Ultimate Webinar Blueprint on how to increase your show-up rate, okay? Getting them excited, getting them, you know, pumped for the webinar. So That's metric number 2, show-up rate. And metric number 3 is of course close rate, how many people you're closing on the webinar. You can close them right there, or the close could be something else like set up a strategy call, you know, or call one of our sales representatives or the marketing department, okay? So the close could be pretty much anything, and those different steps would actually have the goal of that step, you know, the opt-in page The goal of the opt-in page is for them to opt in. The follow-up sequence is for them to show up, and the webinar would be to close— whatever the close means for you. It can be a sale, it can be, um, a strategy call. So the reality is that it's pretty similar to, you know, a live webinar, but you can get real ninja with automations afterward. Like, did people show up? If they didn't show up, what happened? If they show up but they left before your pitch, what would happen? What would you do with those leads if they stayed up until the end but they didn't purchase? Those people are really excited but they're not ready to purchase. Okay, so what will you do? You can really segment that down, and you know, I can tell you how to do that on a strategy call, but that's for another video. Okay guys, so go ahead, get EverWebinar or get ClickFunnels or get something else. It doesn't really matter as long as you're taking action and you implement an evergreen webinar strategy for your business. It can actually skyrocket the amount of money that you're making every month. All right guys, so thank you once again for watching, and I hope to see you on the next video. Bye-bye!