In this solo vlog, Hernan Vazquez explains how creators and marketers can expand their audience quickly. He starts by acknowledging the early stage of finding one’s voice and the frustration of publishing to no viewers. He then argues that the fastest way to build a following is to invest in paid advertising—using cheap Facebook clicks, YouTube video views, or other low‑cost ad options—to drive traffic to existing content (articles, podcasts, videos). He reframes time spent on free traffic as a hidden cost, suggesting creators reallocate small personal expenses (e.g., daily coffee) into ad spend. He notes that platforms are lowering ad costs, especially when promoting content directly rather than lead magnets, which reduces CPL. Finally, he teases a follow‑up video that will reveal a funnel for capturing that ad‑driven traffic and converting it into leads, urging viewers to stay tuned and ask questions in the comments.
Chapters
Hey everybody, what's up? On this video, let's talk about how you can reach more audience with your content. Hey guys, what's up? Hernan Vazquez here and welcome to another video. And thank you once again for the support, for the comments, for the likes, for everything that you guys have been giving to the channel back there. And, um, it's been You know, I get really, really happy and really excited when I notice that I get a comment of somebody that's actually implementing what I'm talking about and it's, you know, having results. He or she's having results and actually making more money thanks to that because that's the main idea of the channel, okay? That you— that I can share with you my experiences because I don't think I could teach anyone about anything, but I can share with you my experiences so that you can implement them and then come back and tell me, okay, this works, this is bullshit, stop doing, you know, sell your camera, whatever. So that's the main idea of the channel, so I hope that you guys like that idea. Now, on this video, I wanted to talk real quick about how to reach more people with your content. Because I see entrepreneurs and, you know, a lot of marketers out there and people that have their own businesses that they're blogging, they're doing Snapchat, they're doing Instagram, they're doing Facebook Live, And there's this feeling that you're talking to nobody, okay? Which is fine initially, which is fine. I totally agree with Russell Brunson on this case that he's always saying that you need to be publishing content because on the early stages he would say that, you know, you need to find your voice, which is completely fine. The first videos of this channel didn't have any views whatsoever. Now we're picking up, but the main point is that, you know, I was trying to find my voice and, you know, I'm still trying to find it, but I think this is coming up nicely. So the first content that you're putting out is the content that you want to find your voice, okay? So that's fine if you're talking to nobody. You need to feel yourself comfortable in front of the camera or writing or whatever, you know, doing a podcast, etc. So that's step number 1. Now at some point you will want to— people start, you know, to start reaching your audience. And the reality is that you need to start building a following. One of the best and fastest ways to build a following is, of course, by investing in paid advertising. The reality is that many marketers, they just cross their fingers and they wait for, you know, traffic to come. And with so much noise, the reality is that it's super, super hard and excruciating, and it takes a ton of time. Time. And if you want to build a business, you know, you need to act fast and you need to build it as soon as possible. So how do you do that? Well, what you could do is to create an amazing piece of content that could be written, that could be a podcast, that could be a video, or a lot of little pieces of videos like I'm trying to do here. And what you need to do then is to start promoting them. You do not need to invest a ton of money, okay? So let's take takes that out of the way. You can get really cheap clicks on Facebook to your articles, to your podcasts, or to your videos, even video views. I've talked about how to get cheap video views in the past, and you can also do the same on YouTube. So if you want to start generating an audience, if you want to start generating a following so that your content reaches more and more and more people, you need to start investing in it. And, you know, it's funny because most marketers think that, how would I, you know, I cannot invest money or I cannot advertise, whatever. The reality is that you're already investing money because time is money and there's no such thing as a free source of traffic, okay? If you're doing Snapchat, you're investing your time and time is money. If you're doing Instagram, if you're writing, you know, anything that you're doing, any activity that you're doing takes time, and time is money, all right? So why don't you save yourself some time instead of going to Starbucks every day? You know, save those $100 a month that you will be investing on Starbucks and put them on Facebook advertising, okay? Bring people to your content, bring people to your videos, bring people to your Facebook Lives, okay? You can build a really, really cool and big audience in a little to, you know, in a really short time span by investing on, for example, video views on YouTube or Facebook, you know. And these platforms are tending more and more to cheapen the clicks or the advertising cost when you are advertising content. So instead of advertising a lead magnet, if you're advertising an article, you will see, you know, your CPL, your cost per click, cost per lead plummets, all right? Which is a good thing, all right? So now what you need to think about is how do I capture all of that traffic? And the good news is that on the next video I'm gonna show you this funnel that will allow you to capture all of that traffic and turn it into pretty much free leads. So if that's something that you wanna do, stay tuned because on the next video I'm gonna show you how to do that, all right? So thank you once again for watching this video. If you have any questions whatsoever, Drop them in the comments below, and remember, you need to build a following, and the best way to do that is to invest in paid advertising. Thank you guys for watching, and I'll see you on the next video. Bye-bye.
