How To Run Your Facebook(TM) Ads Pretty Much Forever...

What's up, y'all? Welcome. Hello. There's a bunch of stuff going on on screen right now. I apologize in advance about that. I should have taken that out. Let me do that now. What's up everybody? Welcome, good morning. Welcome to this livestream for the 28th of February, and it's gonna be pretty awesome because I have some pretty cool stuff to share with you guys today. And thank you for watching live. What's up Chad? What's up Rob? What's up everybody joining live for the livestream? Let me see if we have somebody on YouTube. We have an anonymous watcher on YouTube. I don't know who you are, man, but if you could comment, I would love to know who you are. All right. What's up everybody, how are you guys today? Hope you are super well. I have some really cool stuff to share with you guys today, which is basically how to run your ads pretty much indefinitely on Facebook. I'm gonna be sharing you— be sharing with you some really cool techniques that you can use to pretty much, you know, keep on running those ads, keep on getting leads, keep on getting sales, okay, without experiencing what's called— I don't know, let's just name it something funny right now— the Facebook the Facebook dance. I know that Rob will know what I'm talking about because we talk about the Google dance. Well, there's a Facebook dance too. How to avoid experiencing the Facebook dance with your ads. Okay, now with that being said, if you're not part of the group yet, I would strongly suggest that you join because I go live twice a week on that group exclusively for that group with a Q&A session that you can come and benefit and ask all of your questions. And the way you do that is by going to hernanvasquez.com/facebook. You go to hernanvasquez.com/facebook and you, all you need to do is to answer 3 quick questions, real simple and whatnot. And then if you also want to get notified every time I go live, all you need to do is to go to hernanvasquez.com/notifyme. That will put you into my little chatbot with ManyChat and whatnot, which is awesome. And that will actually help you out when it comes to getting notifications and whatnot. Now with that being said, I'm super excited because in 2 weeks I'm holding a live training. It's gonna be 3 days, straight up, 100% free, 100% live, okay? And during this livestream, I'm gonna talk about mainly 3 things. Number 1, how to create Facebook ads that work every time. I'm gonna give you the rundown, the step-by-step, and my cheat sheet. If you sign up for that, you get the cheat sheet for free on how to create really good Facebook ads that work pretty much every time. That's gonna be on day 1. On day 2, I'm gonna be walking you guys through the the framework of how to target people correctly, okay? How to find your audience, what to do, what not to do when it comes to targeting. Number 3, we're gonna be talking on day 3 rather, we're gonna be talking about scaling. How to scale your campaigns without compromising ROI. If you're interested in learning each or all of this stuff, all you need to do is to sign up for the waiting list. Go to hernanvasquez.com/livetraining. If any of the guys that are watching this live could type that into the comments, I would really appreciate that. It's hernanvasquez.com/live-training, okay? And you will be signed up on the waiting list. And I'm already sending you— for all of the people that are on the waiting list, I'm already sending you some cool stuff, okay? Some additional training. But you need to be part of that waiting list to be considered. Now with that said, the live— the 3-day training is going to be free, 100%. But once it's done, I'm going to package it, I'm going to sell it, all right? So if you want to enjoy the training, come and join live. It's going to be pretty awesome. All right, more details to come. All right, so let's talk about how to, how to pretty much run your ads forever. Many of you guys, if you're running Facebook ads— and this is like an epidemic, okay, that's happening over and over on Facebook ads, right? You launch an ad set and then you get a bunch of leads, or you get a bunch of sales, or you get a bunch of traction, and then it dies out. Okay, tell me if you have been experiencing this lately on Facebook. If launch a couple of ad sets, they get amazing results over the next— over the first 24-48 hours, and then it dies out. Okay, so, or maybe you have been running campaigns for a while, everything has been coming up nicely, everything has been going awesome, and then at some point the campaign just stops working for whatever reason, and you don't know why because you didn't change your budget, you didn't change this, this, or that, or anything like that. So I'm gonna tell you right now couple of things that you can do to kind of troubleshoot your campaigns so you can keep them running. Now what you need to understand is that there are 2 main things that you need to understand in order for your campaigns to be more effective. Number one is that Facebook is a data-based platform, okay? So the more data you feed into Facebook, the better results it will give you. Sometimes we launch an ad set with an objective, a conversion ad set with an objective that the, the Facebook ad or the, that ad set cannot gain enough conversions for it to keep optimizing. It is said that you need at least 25 conversions per week per ad set to your event for Facebook to start optimizing. So if you have a pretty good funnel, if you're, you know, spending, I don't know, $500, $1,000, $2,000 per day on Facebook ads and that's working well for you, then you will not notice this slump. But if you're launching an ad set at, let's say, $50 per day and you're paying $5, or, you know, yeah, like you're paying $10 per lead, that ad set will only have 5 leads per day. Okay, at the end of the week it might get the allotted amount, but what you need to understand is that Facebook needs data. And the way you feed data, the one— the way you trickle this is by— if you're seeing that, if you're seeing that going up and then going down, that slump, all right, um, what you need to do is to try to optimize for an earlier stage of the funnel. What I mean is that instead of going for leads, try page visitors. Instead of going for purchase, try add to carts. Instead of going for, I don't know, webinar registration or webinar attendees, try webinar registrations, okay? I know that some of you guys that are watching this are doing that webinar dance, if you would, or you have webinar funnels on Facebook. That's basically what you wanna do because you wanna feed Facebook enough data before you move into the next step, okay? So if you have purchasers going on, like if you're aiming to get purchasers but you're not getting enough data, then you might need to switch to add to carts or even page visitors, okay? It's not ideal, but that is until you get enough data on those ad sets. And by getting enough data, I mean you can spend more money and then you can actually get the conversion that you're looking for, all right? So that is number one. That is something that you may try to optimize for an earlier stage or step, stage or step of your funnel. Okay, so that's number one. And the other thing that you need to understand also is that if you want to keep running ads, you want to always be putting out creatives and testing creatives and putting out new stuff. The reason why is because Facebook wants to keep the platform really dynamic. Even if your ad set, or your creatives rather, still have a long way to go, I've been noticing that the lifespan of a creative has been becoming shorter and shorter and shorter and shorter. What I mean is that whenever you're launching your campaigns, you always need to be refreshing your creatives. You want to try new videos, try new copy, try new images. And the good news is that you can actually leverage the stuff that you have right now running and it's working. So for instance, let's say that you have, I don't know, you have a kid's image that is doing really well. You want to use more kid images. Okay, let's say that your copy is doing really well, so you can use the same copy with 4 or 5 different images. The way I like testing stuff is by using dynamic ad sets and dynamic ad creatives. So I would just have like a campaign, maybe in a third-party account or the same Facebook ad account, you know, running pretty much all the time with dynamic ad sets. And then I will grab ones that are winning and plug them into my scaling campaigns. All right, so that is something that you want to have in mind. Number 1, feed enough data. And number 2, refresh your creatives. Okay, and you need to be on top of your creative games even further when you're scaling up, because the more you scale, the more your creatives burn out, and you know, the higher your costs end up being for Facebook as a whole. All right, so I hope that makes sense. Let's see, we have a couple questions here from awesome people. Um, Chatty's saying, how many hours is the training? The training is gonna be— I think it's gonna be 3 days and it's gonna be 1 hour and a half each day, okay? Between 1 hour, 90 minutes each day. So it's gonna be an in-depth training. So all in all, it's gonna be between 3 hours and 4.5 hours, okay, of training. Free training, live training. It's gonna be awesome. But I'm aiming for it to be 1 hour each day. Okay, let's see. Uh, Pune, what's up, my man? I'm gonna answer you right now. What's up, Ganga? How are you doing, my man, on the YouTubes? Uh, let's see. Do you use any outboard strategies for your agency? What's your agency name or website, and from where does your client contact you? All right, so, uh, I mean that— I think that you mean, um, Onboarding, and the onboarding that I do. Here's the thing: What you need to understand is that at this point in my career, during the during this type of stuff, during lives and you know with the YouTube channel and whatnot, I am kind of you know known within some circles which make getting clients so much easier. And you want to get yourself to that position of getting clients. When it comes to onboarding, I just send them the proposal. I know exactly what I need to do, so I just send them the proposals with the next steps. And then my website is hernanvasquez.com, so if somebody wants to go out there and hire me, they go to hernanvasquez.com and just contact me, okay? But you need to set yourself up for success when it comes to your digital marketing agency. You want to position yourself as the expert, and that takes time, that takes money, that takes resources, but believe me, it's so, so, so worth it. All right, hope that makes sense. Um, Chad, that's good. I didn't want to do 8 hours a day. Oh man, me neither. Trust me, me neither. Yeah, it's gonna be like a webinar, you know, like an hour, maybe 90 minutes long. It's not gonna be 8 hours a day, you know. I don't have the stamina. I, I know that some people do it, like when they go live, they go live for 6 hours or 8 hours. That's not my case. I'm testing this out. And by the way, we're talking about a live training that I'm gonna be doing. If you want to go to hernanvasquez.com /live-training, you can sign up for the waiting list. Okay, um, let's see what we got. Um, let's see. Is dynamic creative an option, or do we need to test manually by changing every time? Punnett, it's a— it's an option. When you're setting up the ad set, you have a little button that says dynamic creative. You turn that on, and then the, the options on the ad level changes. You can add, you can add several pictures. You can add a lot of copy, and then Facebook, what it will basically do is to combine them all, right? It will combine them all, and it will show them the different variations to the people, and they will tell you, hey, this combination of this copy with this image worked. And then you grab that and you put that into your scaling campaigns. Let's see. To do to do. How do you add banners on your— how do you add banners on your live? Can you do that on OBS? Yes, man, that's what I'm using right now. I'm actually using something called Streamlabs OBS, which is, I don't know, a better version of OBS, I would say. And it's like the same of OBS, but you know, this is mostly used for gaming, I guess. So, but yeah, OBS will allow you to do that. Let's see what we got. Ganga is asking on the YouTubes, what is the best way to drive sales or leads for any business? Facebook ads. No, but in all seriousness, I've been testing this strategy where you would put out really good valuable content like this, and then you would use engagement ads, and then you will target your specific audience, and then you can retarget video viewers into a lead form or into an application form. You Usually that works really well because you're pre-indoctrinating or you're pre-warming up people, and then you're grabbing people that watch 25% of any ad, and then you're putting them into a bucket and you're retargeting them with a lead form or whatever that is, or an application form. That works really well, and that actually increases the quality of the leads that you're getting. All right, so that's something that we're gonna be talking about on the live training. Let's see, sounds good. Gollum, what's up, Gollum? Golem, hope you're pronouncing— I'm pronouncing it right, buddy. Sounds good. What is the starting date of the live training session? All right, so I have it laid out so that it's gonna be— the details are at hernanvasquez.com/live-training, but, um, it's gonna be 12th, 13th, and 14th of March. So not next week, the other week. All right, and then it's gonna be at Let me actually check. I think it's gonna be at 5 PM EST. Okay, 5 PM Eastern during the 3 days. Okay, so 5 PM EST. Let me actually check that's the case because I know that at that point the the clock is switching on the US. So it's gonna be damn. Let me see. Let me actually check that out. Um, it's gonna be do do. It's gonna be at 6 PM Eastern, okay? March 12th, 13th, 14th, 6 PM Eastern. I'm gonna keep the recording for 24 hours, okay? So I know that some of you guys are sleeping when I'm gonna go live. That's fine. I'm gonna keep the recording for 24 hours. If you're in the waiting list, you will also get access to the recordings so that you can actually watch it. And but then after I'm done, then after 24 hours later, I'm gonna be taking that out. That's gonna become a product, a live product, okay? So So there's effectively a little bit of buffer, but ideally you're live so that you can ask your questions. All right, so that's basically it. Um, let's see. Have you partnered with anyone in the past or any other things to test lead sources and quality? Yeah, man, I have partnered with people in the past. Um, most of the partnerships that I went through didn't work, but if you know of somebody that could give you leads in terms of, hey, you know, you, you have somebody that it's out there selling and they want to kind of white label or outsource their SEO, their lead gen with you, you can do that. It's always a good idea to test the waters first before going all in. So you start doing that with maybe 1 or 2 clients, and then if that works, you move to the next level. Uh, let's see, Joseph. What's up, Joseph? He's asking, how do I fix the page welcome message is invalid for Messenger destination ads when directing an ad to Messenger. Page welcome message— how do I fix the page welcome message is invalid for Messenger destination ads when directing an ad to Messenger? So, oh, page welcome message is invalid. All right, so yeah, so basically what you want to do is to go into your, your Facebook page options, and on that page you have, you have an option that's called Messenger platform. And on that Messenger platform, you can set up a welcome message, okay? Because people will be— what they do, they will click on your ad and they will get sent to Messenger. When that happens, then they need to get a welcome message. I usually do this with ManyChat. That will allow you to change, hey, instead of having the usual welcome message from the page, you can use something like, hey, thank you for joining, blah, blah, blah. White elephant if you want to get a free cheat sheet. And that is something that you can do with ManyChat, okay? But you want to go into your page settings within Facebook, you go to page settings, and then you go into the Messenger platform, and that will allow you to set up your page welcome, okay? Hope that makes sense. All right, all right guys, I think we're done. This was awesome. Thank you guys for being here with me today. Thank you guys on Facebook and on the YouTubes. I really do appreciate that. If you are interested in being part of this live training, go to hernanvasquez.com/live-training. Sign up for the early access list or the waiting list. You're gonna get a couple bonuses, and you're also gonna get some additional training from me that's gonna be only for those, those folks right there. And thank you for all of you guys that have been signing up. You guys are awesome. I really do appreciate that. And if you want to be part of the Facebook group, all you need to do is to go to hernanvasquez.com/facebook. It's up there, boom. That's with OBS, by the way. And then if you wanna get notified whenever I go live, just go to hernanvasquez.com/notifyme right there, boom. And, uh, yeah, thank you guys for being here. I really do appreciate you. Have an awesome Thursday. I'll see you next week, or not.