Hernan Vazquez shares two methods for scaling Facebook Ads without tanking ROI. First: raise budgets slowly, using $2-$4 increments for small campaigns, then shift to 20% increases every two days, and pause when performance drops. Second: duplicate winning campaigns with identical targeting and launch at the original budget, then kill underperformers while scaling the winners.
Hey everybody, what's up? On this video, let's talk how you can scale your Facebook Ads campaign without taking a hit on your return on investment. Sounds pretty cool, right? Let's do this. Hey guys, what's up? You guys seem to dig the shitty camera video. Okay, I'm recording with my cell phone video. I usually record with a Canon Rebel T3i. It's over there. I brought it to Miami because if you guys haven't noticed, this is my home office. This is an Airbnb that one of my partners hooked up for me, which is pretty cool. I'm in Miami. Actually, not in Miami. I'm in Boca Raton right now. I'll be here for the next couple of days and then flying back to Panama for some more meetings and some more fun and whatever. So I do not have the equipment, as you can see, to properly record a video, but I didn't want to stay— to lose touch with you guys and, you know, say whatever, I'll record videos when I get back home. This is not how it works, alright? I really want to keep in touch with you guys because you guys have been amazing with me and with all the comments, with the support for the channel, etc. Alright, so keep them coming. They make me so, so, so happy. Now, a recurring question that I get, you know, on Facebook messages, on the group that I kind of manage— I wouldn't say that I own because Facebook owns it, but I manage it. I'm not getting paid for that. But, um, questions that I get on that Facebook group, on the YouTube channel, on comments, you know, Twitter, everything, is how do I scale a Facebook ads campaign once it's working? So today I want to show you 2 ways of doing just that, okay? To scale a Facebook ads campaign once it's working and trying not to lose ROI. Because the reality is that Facebook algorithm It's so complex and everything takes time within Facebook, even further now that Halloween has just passed and then we have Black Friday coming and we have the elections and we have the holiday season. It's kind of hectic right now on Facebook, okay guys? So if you need to be— if at some point you need to be patient with Facebook, today is the day that you can make a ton of money, but you need to be twice as patient. All right guys, it's just the way it works. It's the name of the game, and if you're advertising on Facebook at this time of the year, you know how it works. However, today I want to show you 2 really cool techniques that I kind of, you know, I learned them from Nicholas Kuzmich. You know, if you haven't heard from him, go ahead, you know, I'm gonna leave a link below. He's a really badass. He's a real badass when it comes to Facebook advertising. And also, you know, I have been experimenting a little bit with these as well. These are the 2 techniques that are working for me right now, and there are a bunch of other techniques that I'm still tweaking and testing out, but no, um, and they are counterintuitive techniques because again, Facebook algorithm is super complex, and you know, if you go crazy with scaling, you will get— you will take a hit on return on the investment, and that's not the idea. So I'll just shut up and dive into the techniques. Number 1 is to, of course, up the budget. What a surprise. However, there's a definite technique to increase the budget for your winning campaigns so that it doesn't screw up your ROI. For example, you might notice that if you have a winning campaign, you know, saying that you're spending, I don't know, maybe $50 to $100 a day on that particular campaign, and you up it to $1,000, The reality is that conversions will go down, your cost per acquisition will go up, and your ROI will go down, which we do not want, okay? Some people will go crazy and say, hey, let's scale this to the moon, and they will throw a bunch of money to Facebook, and that's not the idea. So what you do is to scale slowly, and you will find this advice over and over again. Scale slowly. I really like to scale in terms of depending how much money you're investing. Let's say that you're investing less than $20 a day, for that campaign, then I will increase in sets of $2 to $4 every 2 days, okay? So if that campaign is working and I'm spending $20, I will add $2 and wait 2 days, okay? Every other day. So tomorrow I won't touch that campaign. The other day I will increase again in $2. That's up until I hit like $50 or something like that. Then what I will do is to add increments of 20% every 2 days, all right? Now there's— the reality is that some campaigns will work up until a certain number and then they will start giving diminishing return, okay? It's funny because you will think that the more you spend, the more leads you will get and, you know, the cheaper your leads will be. Well, that's not usually the case, which makes scaling on Facebook super complex. So there's a limit to every scalable campaign. There's a limit to it. If you're noticing diminishing returns and you're scaling, go back until the moment, the minute that you were doing well with that campaign and leave it at that. And that's when stage number 2 or technique number 2 or whatever number 2 comes into play, which is duplicate the campaign, all right? So instead of going all in to a campaign and start tweaking the ads and whatever, you do not want to do that. Just leave that campaign alone, increase really slowly, and if that doesn't, you know, if you want to increase faster your expenditure and your leads, etc., what you want to do is to duplicate that campaign. Just make a copy, duplicate it, okay, and start over. Like if you started at $20 per day, duplicate that campaign, start at $20 per day, make sure that your targeting is exactly the same. You're mirroring that campaign because otherwise, you know, some people, myself included, they will start doing tweaks to the new campaign, and that's not a mirror. Okay, what we're trying to do here is to scale our budget so that it makes sense, uh, and you do not take a hit on ROI. Now, funny enough, the duplicate campaign, most of the time— like, I've made this 15 times, and it has been the case on maybe 10 or 12 of these cases is that the new campaign will perform better than the other one, okay, that you're trying to scale. So duplicate the campaign. You can duplicate it several times. Some campaigns will perform, some won't. Wait 48 hours, kill the ones that are not performing, and duplicate them again, okay? So this is a process that you're completely duplicating campaigns, leaving them as it is, and this works even better if you have a big audience. Like, look what I lookalike audience of a couple million people or you have a really good interest or broad base, et cetera. This works really, really well for scaling campaigns. So technique number 1 is to slowly increase the budget, not more than 20% unless you're really in a hurry. If you're really in a hurry, you can up it a little bit. This is a rule of thumb. So increase it slowly. Slowly up until the point that you're getting diminishing returns. At that point, you want to duplicate the campaign and start over with the scaling, okay guys? So those are the 2 techniques that I'm using right now to scale my campaigns, and if you're using any other techniques, I would love to hear about it on the comments below. Just drop me a comment below, let me know what kind of techniques you're using, and I will be thrilled to comment with that and, you know, brainstorm a little bit about that, all right guys? Thank you once again for watching, and I'll see you on the next episode. Bye-bye.
