Hernan Vazquez breaks down how to sell services using sales funnels: build a lead list, create a lead magnet like a guide or checklist, offer a cheap "tripwire" service to get first-time buyers, then upsell them to your core offering. Local markets on Facebook and Google Ads have low competition and cheap clicks.
Hey everybody, what's up? On this video, I'm going to show you how to sell services with sales funnels. Pretty cool, right? Hey guys, what's up? Hernan Vazquez here. Welcome to another video. And you know, over the weekend I've been doing some Snapchat and I've been taking over Secret Rush Snapchat. And if you're not following them, you're missing out because pretty handsome entrepreneurs like me take over Snapchat. You guys should be paying, you guys should be receiving some kind of, I don't know, some kind of money for watching these videos. But anyway, the main point there and one of the questions that came out of that Snapchat takeover was how to sell services with sales funnels. That's pretty much it. I made another video on how to sell physical products. If you haven't checked it out, go ahead and check it out. But you know, when you're selling a digital product or an info product, it's pretty straightforward because it's just information, you know, and you get— you pay, you get instant access. And you know, when you're selling a physical product, it's kind of more complex, but it's really straightforward as well. And I laid out a bunch of tools that you can use to sell physical products. With sales funnel, which is pretty cool. Now the other question is, how do you sell services with sales funnel? Which is a great question, by the way, and I think there's a lot of room to grow your company if you really bet into having a sales funnel that works. Now the reality is that numbers, tracking, everything is pretty much the same, okay? You're selling a product because your service is a product once you have the processes in place to turn it into a product, you're selling a product. So how do you approach this? Well, definitely, definitely doesn't really matter what kind of service you're selling, like from law services, you know, roofing services, gardening services, SEO services, whatever. You need to have a list of leads and buyers. Doesn't matter what you sell because your list is your number one asset. If you're selling physical products, if you're selling digital products, if you're selling services, you need to put together a list. So that gives you the clue that from paid advertising or SEO or whatever, or any kind of traffic by the way, you will be sending that to an opt-in. Now what do you offer on that opt-in? Well, if people are looking for a service, then you can give them some clues about how to solve that need, okay? So let's say that you are selling, you know, carpet cleaning services. How do you go about doing that? Well, you can set up a guide or a series of videos on how to have a beautiful carpet, okay? How to prevent your carpet from wearing out, whatever it is your area of expertise. If you're selling, you know, something like, I don't know, injury attorney services, how to prevent going to jail or how to prevent, you know, how to prevent an injury on the streets. Those kind of things will actually help you create a rapport with your subscriber because you're actually helping them before help— before actually selling them anything. All right, so from carpet cleaning services all the way up to SEO services, you can craft a checklist or a report, you know, a cheat sheet or a series of videos. Now with that being said, then Step number 2 would be to actually set up some kind of tripwire. Now a tripwire would be something like, we will clean 2 rooms for the price of 1, or we will clean your sofa for $20, all right? Now what's the point of somebody saying, okay, yeah, I want that? Well, you actually, maybe you're not making money with that tripwire, maybe you're losing money with that tripwire, but it doesn't matter. Because once you're there, you can sell them and you can tell them, hey, you want me to clean the rest of your carpets? It's going to be $500 or whatever, you know. Hey, do you want a free consultation? That's cool. Or pay $7 for a consultation, which is cool, or $7 for, you know, some kind of manuscript, whatever. And then you can upsell them into your core offer or core services. All right. So that's basically how you set up a sales funnel for services. It's pretty straightforward. You need to have some sort of small service that they can actually pay for and that they can actually test the quality of your full service first. And then it all comes down to, um, the targeting of your ads. You know, if you have like a local contractor, you know, targeting people in your area that are specifically searching for this and that. And you can do that with Facebook and Google AdWords as well. All right. And the good thing about local niches is that usually there's low competition and CPC is kind of low. So with that being said, that's how you set up a sales funnel for services. If you have any questions whatsoever, if you have a service and you want to sell more and you're ready to scale, just drop me a comment below and if you want me to go through it and we can hop on a call and whatnot. So that being said, thank you guys for watching this video. I'm going to leave links to all of the resources on the box below or above, wherever you're watching this video, and I'll see you in the next one. Bye-bye.
