How To Sell The Same Thing Over And Over Again... Without Burning Out Your Marketplace!

What's up everybody? Woo! Let's go, baby! Happy Monday to all of you. Listen, there's nothing harder, there's nothing harder, and let me tell you all, there's nothing harder than trying to, you know, get your hair right while trying to go live and while your webcam is mirrored. It's like impossible, you know. I'm doing this and then I'm getting that thing all messed up. What's up, everybody? How are you guys today? Welcome to this livestream. Today is the 11th of February and it's almost noon. It's 11:41 a.m. here in Buenos Aires, Argentina. I hope you guys are super, super well. Let me welcome the guys on the Facebooks real quick. So Dallas, Sarah, Damien, Le, or Lee, Lelem. How are you guys doing? Let me get— let me guys welcome some of the guys on the YouTubes because we're going live on the YouTubes as well, and this is pretty awesome. So if you have questions about marketing, sales funnels, Facebook ads, blah blah blah, you're welcome to leave them on the chat box. We're gonna be talking a little bit about how to sell more of your stuff and how to make more money if that is something that you guys want to do. With that being said, there's also this little link that you can use to get notified every time I go live. So if you have like pressing question that is not letting you sleep, come and join me live. And all you need to do is to go to hernanvasquez.com/notifyme. Okay, hernanvasquez.com/notifyme, and you will be able to be notified via Messenger, which is pretty cool. I got my team like punching up messages and whatnot before we go live, so it's pretty, pretty awesome. All right guys, how are you guys doing? Hope you guys are super well. And we're gonna be talking about how to sell more of your stuff. Now with that being said, don't forget to get a copy of my brand new book Perpetual Profits. You can do it at perpetualprofits.net. It's only $5.60 and it will show you some of the stuff that we're gonna be discussing today but in more depth. Okay, so if you're interested in selling more stuff online, if you're interested in getting more clients, if you're interested, interested in getting more leads, That's the book that— again, this is mirrored, so it's impossible— but that's the book that you want to get. All right, and you can get it at perpetualprofits.net. All right, so this is a pretty cool topic that I really like because of the fact that, you know, a lot of people overstressed on this topic. Like, you know, a lot of people think and believe— like, a lot of people that come to me, they have a proven product, they have a proven service, they want to sell more of that. And for whatever reason, they think that they need to be coming out with new products each day and every day, right? Because for some reason, they also believe that they have burned their list, that they have burned their Facebook group, that they have burned their lead list or whatever. So they come to me because they're stressed, right? They think that, oh well, what do I do now? I only offer a couple of services. I don't have a million different products to offer. What do I do? How do I keep people engaged and whatnot? And how do I push the same stuff over and over and over again without them getting burned out, without people saying, telling, oh, please shut up, you know, that type stuff. So there are a couple of things that I wanted to discuss with you guys today. A couple of— one is more like a mindset thing, and the other thing is more like a strategic and tactical thing that you can do, right? But if you think about it, like most, most business, they only have a couple of products. Like, you're not Hyundai or Toshiba or Yamaha, which are factories that do everything from cell phones to rocket ships, you know, that type of stuff, going from, you know, weaponry to motorcycles. You're not that, you know, most of us, I would say 99% of us, are not that type of factories which are huge, right? And it's funny enough, in Japan I think they have like these towns named after Toshiba, right? They have like the Toshiba Town with Toshiba factories installed, and they employ pretty much everyone in the town, and they have schools named after Toshiba, and it's pretty cool. But you know, we're not at that point, right? We have just a couple of products or services to sell. So whatever that is, you don't need to come up with a bunch of things. In fact, if you think about it, like think about Coca-Cola, right? Coca-Cola, they do have a bunch of different products, but they don't have an infinite amount of products. They might have like 10 or 15 different products, Right? But the reality is that they have one main winner, one main winner, which is their big product, the big product, the big winner, the 80/20, you know, of their marketing. And they're always pushing the same stuff, right? They always pushing the beverage, they're always pushing the same couple of products. They're not like trying to reinvent the wheel every time they need to make a promotion. And everybody knows Coca-Cola color, right? So how do they do it? Like, how do they pull it off? So there's, there's this saying in marketing that if you think about it, you as an entrepreneur, or we as business owners, entrepreneurs, we get tired of our products and services much sooner than the marketplace. Let me say that again. We get tired of our products and services much, much, much sooner than the marketplace will ever be. Why? Because of the fact that we're always seeing the same product over and over and over again, right? For instance, I've been pushing my book Perpetual Profits for the past 60 days straight, every day, to my list, to my Facebook page, and whatnot. And the reality is that I might get tired of it. I might be saying, well, nobody wants it anymore, but sales keep rolling in and people are stoked about getting the book because of the fact that I see it every day. But your marketplace do not. Your potential clients do not see it every day. In fact, there's a high chance, there's a higher chance that they would never see your product than they would get too fed with it. Okay? So think about that in terms of perspective. We think to— we tend to think, sorry, that the marketplace is saturated, that there's not enough room to go around, and that's a lie just because of the fact because it's our perception on how to promote our stuff. Okay, so again, every time you need to come up with a promotion, or every time you need to make an ad, or every time you need to do something, you don't need to reinvent the product. Okay, you just need to think that probably people, they do not remember anymore. Okay, you posted, you posted, you posted it yesterday. I'm having a hard time talking today, as you can see. But you posted it yesterday on your Facebook group. You think that anyone will remember? Probably not. You posted it today on Instagram, 5 seconds later it's way down the scroll and Nobody will see it anymore, okay? So the amount of consumption and the amount of information that's put out there requires that you be super adamant when it comes to promoting your products and services. Nobody gives a damn because everyone is too overwhelmed with information, okay? So have that in mind. You will be much more tired, burned out of your product much sooner than your marketplace will ever be, just because of the fact that it's an exposure thing, all right? It's 100% an exposure thing. So that is like the one thing, that is like the mindset type stuff that you wanna have in mind, and that is one of the things that I talk about on my book Perpetual Profits. So again, if you haven't got it yet, go ahead and get it at perpetualprofits.net, or you can go to hernanvasquez.com/book, and you will be redirected to the sales page. It's $5.60, and this is one of the things that I teach you guys how to kind of tame and, you know, that type of mindset, which is pretty cool. Now with that being said, what's up Richie? What's up Dave, my man? What's up brother? It's good to have you here, my man. All right, so I'm checking and moderating the comments as I go. So with that being said, let's talk about the actual things. How do you, how do you actually come up with a promotion if you have that feeling that your marketplace is getting burned out? Okay, how do you do that? Well, there's this little thing called angles. There's these little things called angles that can help you when it comes to coming up with new ideas to promote your product. So for instance, I've been working with one— with a consulting client. I think it's been for the past 8 months or 9 months and whatnot. He's running a webinar funnel. He's doing really, really extremely well with his webinar funnel. He's growing his business like crazy. We had a record month last month. He's doing really well. The reality is that he has been promoting that same webinar for the past, I would say, year or so, right? And it's just one webinar, it's one funnel, it's one product, and we are spending a decent amount of money every day on advertising. We're around $5,000 to $7,000 per day on advertising. So the question is, how do you prevent people from burning out from seeing your ads over and over again? And from joining the same webinar over and over again because again, guys, there's this perception that the marketplace is burned out, but that is not true. There's a lot of abundance of clients and revenue for you waiting you out there if you're creative enough. So what we needed to do in order to keep the promotion going is to come up with angles. At this point, we're pushing, I would say, one new angle per week or something like that. But most of the cases you don't need to do that, okay? We're doing that because we are at a certain scale right now. So what we do is to try to focus on new angles to promote the same thing over and over again. And one really good thing or trick or strategy that I found out is that if you tie your offer with really educational content for instance on this video, or for instance on a blog post, on Facebook, you will never run out of angles. You can always be teaching something, right? It's harder to say, okay, I'm gonna sell this in 1,000 different ways. It's harder to do that, but it's way easier to do something like, okay, what can I teach today? What can I talk about today? Can I— can you talk about a story? Can you talk about a teaching moment? Can you talk about, you know, an analogy? Can you do this? Can you do that? So what can you teach to your audience today, right? Whenever you come up with something to teach, then it's way easier to tie that to your angle. And the reality is it doesn't have to be, you know, super tight or super linear when it comes to pushing your product or service. Like, for instance, I could be talking about, you know, a story, and then I could be using that story to segue into my book Perpetual Profits, right? Which again, you can get by going to perpetualprofits.net. Nice segue over there, right? So the point is that, the point is that if you can teach something on your ads, on your videos, and then at the end of it you can just say, hey, listen, if you love this content, don't forget to sign up for my webinar. That's all there is to it. That's all there is to know to actually come up with new and creative angles to actually push your product. You don't need to go viral every time you create a video. You don't need to, you know, come up with a marketing stunt. You just need to be really helpful. And the more you try and dive into your customers' needs and your customer, you know, what they want and whatnot, there are more— there will be more of the stuff that you can put out. And then at the end of your video, at the end of your blog post, your ad, whatever, you can just say, hey, if you love this, then you're gonna love that. If you love this, you're gonna love the webinar. If you love this, you're gonna love the book, whatever it is that you're pushing. Okay, so that is how you come up with new ideas to push the same products over and over again. But having that said, don't forget that you will get burned out much, much quicker than what the marketplace will ever be. And the reality is that every month, every day, there's new buyers coming into the marketplace, okay? There's new buyers coming into the marketplace, new people are being handed credit cards, new people are being found that they need help with advertising, for instance. So there's new buyers on the marketplace every day. So it's really hard, if you think about it, it's really hard to actually reach out to all of those new people that need your help. Okay, so that comes from an abundance mentality that you need to develop if you really want to make it, you know, super, super big on this internet marketing world. All right guys, what's up Mauricio, Polka, my man Mauricio? It's good to have you, man. Polka, I miss you, dude. We need to catch up. All right everybody, so I don't see any questions. Again, if you want to get notified every time I go live, go to hernanvasquez.com/notifyme, or there should be a link somewhere around here so that you can check it out. Don't forget to get a copy of my brand new book at perpetualprofits.net. And if you have more questions, I'm gonna start doing these bi-weekly Q&A on my— not bi-weekly, but twice a week actually, Q&A on my group. Okay, so it's gonna be exclusive for the group. If you have specific questions, we're gonna go dive deep into campaigns and whatnot. It's gonna be for my group. The group is free to join, and all you need to do is to go to hernanvasquez.com/group or hernanvasquez.com/facebook, and you will be able to come and join the group. It's completely for free. All you need to do is to answer 3 questions and then ask your questions on the group. Alright guys, so once again, thank you for joining me today. You guys are awesome. Have a killer Monday and a millionaire week. I'll see you guys tomorrow. Bye-bye.