Hernan Vazquez explains how to structure offers for maximum revenue: identify your most coveted product and put it front-and-center in every marketing channel. He uses Facebook advertising as an example, noting that entrepreneurs' hunger to learn ad tactics drives higher engagement and sales when you lead with it.
How do you structure your offers for maximum revenue? So the first thing that you need to think about is what is the sexiest thing? What is the thing that people want the most? And how do I bring that forward? How do I bring that to the forefront of my funnels, my ads, and everything? The reason why I'm so adamant about Facebook ads and how to launch Facebook ads that work is because people really like to learn about how to run effective Facebook ads, right? So whenever we talk about anything else, funnels or whatever, I don't get the response. So I keep on talking about Facebook ads. What is the one thing that you've been offering for the past several years or several months that people seem to like more and more and more?
