Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

How To Take Advantage Of The Search Engine?

6 Mar 2023 · 1 min

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In this segment, the presenter explains that Facebook and Instagram have their own built-in search engines, allowing advertisers to place ads directly within search results. By selecting the Facebook search results placement, ads are shown to users who are actively typing keywords, indicating higher purchase intent. The speaker acknowledges that Facebook’s search does not match Google’s in scale or sophistication, but argues it is a decent option for reaching interested audiences, especially when compared to advertising on Google or YouTube search platforms.

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Now the other option for placements is search. Facebook also has its own built-in search engine. This is especially true on Instagram and this is especially true on Facebook. When you're typing in keywords, you can actually show up on these search results. And these are people that have a higher intent. Now let me tell you, their search engine doesn't even compare to Google search engine. And when you're advertising on Google or on YouTube, you're advertising on a search engine. But Facebook has, I would say, a pretty decent Facebook search engine. So when you select the Facebook search results placement, then that means that you're going to be showing your ads to people that are interested in what you have to offer.