When competitors cut ad spending during a recession, Facebook costs plummet. One client scaled from $30,000 to $1.5 million monthly ad spend in 60 days and hit 6× return on ad spend by buying cheap customers while others retreated.
So there's no denying right now, it seems to be some sort of recession happening or the economy cooling down or whatever you want to say. And the reality is that every time I hear these words, every time I hear this, I think that there's a big opportunity for everyone that wants to acquire a lot of market share in basically any market. When everyone is getting out of the platform, it would be ideal for you to start getting as much inventory as possible. For instance, I had this client, they built their business during the pandemic. Like literally, they were spending $30,000 a month on ads. We were able to take them to $1.5 million a month on advertising profitably with a 6x ROAS in 60 days, 6x ROAS in 60 days, just because of how cheap it was to acquire customers on Facebook.
