A marketer tests meme-style ads from memes.com ($40/month) on his offers and cuts cost-per-acquisition from $25-$30 down to $14 for the Rapid Framework. The ads generate high engagement and scale quickly, requiring no design skills since the platform generates creatives from landing-page copy.
The one thing is that I've been testing a decent amount of meme ads, which is a format that I have test— I haven't tested before. And I've been using this tool called memes.com. Okay, I'm not affiliated with this tool, but I've been using it. It's $40 a month. It's pretty inexpensive. It's pretty affordable. And they actually have 2 plans, I believe. So yeah, so it's like, I think, I think it's like, yeah, $40 a month. Right? That's it. And then give you unlimited amounts of memes that you can create. Now, of course, you can go out there and create them with Gemini or something like that, but I decided to give these guys a go, and it's pretty cool because there's not a lot that you need to do on the platform to actually pump out memes. And the funny part is that I started testing those meme ads with 2 of my main offers, right, that I'm running right now. So I have my 2 campaign method, which is one offer that I'm running, and then I have my Rapid Framework, which is the off— the other offer that I'm running. And I actually did a, a quick update, I think it was last week. But if we take a look at how these memes are performing, I think that this is it. Yeah, so I put together these memes and they allow me to drop my cost per purchase pretty dramatically. On the, on the, on the framework, my cost per purchase, my regular cost per purchase between $25 and $30, but on this specific meme meme ads, I've been getting, as you can see, $14 per buyer, which is pretty cool. And this is funny, this always cracks me up. Let me actually share with you this ad that I put together with this tool, by the way. You know, I didn't change the copy. The copy, it's the same copy that I've been using for quite a while. So I just decided to go ahead and give memes a go. And it came up with that, right? So it's like Facebook AI, Facebook's AI is better at targeting than you are, change my mind, you know, which is pretty pretty funny, but also it's been getting comments and been getting shares. Some people are saying, yeah, you're right, and some people are saying, no, you suck, which is pretty normal, right? It all helps with engagement at the end of the day, but this is one of the memes that it came up with, and it's actually doing really well. I was actually able to graduate this specific ad pretty fast, like in a week or less than a week, I was able to graduate this into my scaling campaign for the Rapid Scale Framework. So this is one example. It's doing really well. The other example that I want to share with you is this one right here for the 2-campaign method. Let me actually share with you, uh, this one right here, which I was also able to graduate pretty fast, and it's actually doing, uh, pretty well actually. You know, on this case, my average order value is around $60, $64, right? But I'm getting buyers for, you know, pretty, pretty decent price over the past 7 days. But this is more like a Like another type of meme, which is like, so this is the meme that he came up with. And again, same copy that I've been using forever, but it created this thing, right? Like managing 47 assets to try to outsmart the algorithm using the 2-campaign method, right? So these memes are actually doing pretty well. I launched some ads for Rapid Metrics. Actually today I launched some ads for Rapid Metrics using memes. And we'll see how they go. But this is actually a pretty cool way of getting like, uh, getting comments, getting shares, uh, getting some engagement in your ads. So meme ads are doing really good, and I'm, I'm using memes.com. And if I log in, let me actually show it to you again. I'm not affiliated with this tool in any way, shape, or form, but it's really simple, right? You can select the type of meme that you want to do. So these before and afters and whatnot, I've I actually tried with this like sad woman too. It didn't do as well, but then I have some others that I'm actually trying, you know, that I'm going to try. So pretty much all of the memes that we all know, right? But specifically for ads. This one might be a good one, you know, to test. But basically you just give it your website. You can upload a reference image. I didn't, and I just told him, hey, you know, I just basically pasted, copy and pasted my my copy, my landing page copy here, and boom, all of a sudden I was able to spit out, you know, 3, 4, 5 memes and whatnot. So that's pretty cool. Give them a shot. They're working really well if you want to give them a shot. And they actually helped me lower my CPA quite considerably. And so I'm starting to test this as part of my rotation, you know, a lot more. So that's the one thing that I want to share with you. Go ahead and give them a shot because again, You know, they're getting comments, they're getting shares, and, you know, memes are pretty funny. And I tend to, you know, have my, you know, my funny part of the brand, right? So they go right hand in hand with my brand. So it's pretty cool.
