If a video ad is already working, convert it to black and white. The monochrome version stands out in colorful feeds on Facebook and Instagram, driving higher click-through rates and more leads without extra ad spend.
Here's my number one secret weapon to lowering our cost to acquire customers and our cost per lead. If you have a video that's working, download that video and try a black and white version of that video. It will really pop out against the background on mobile devices, on Meta, Facebook, Instagram, and some other platforms. And that will get you more clicks, more leads, and more buyers for the same amount of money. And if you want more tips and tricks like this, make sure that you follow.
