Brands win by combining goodwill-focused content with paid advertising. Organic posts reach hundreds, but paid ads on Meta or YouTube hit hundreds of thousands, keeping your brand top-of-mind and building authority in the marketplace.
If you come up from that perspective of trying to help the customer achieve the goal that they have, even if it's like with your e-com product or with your brand, it can position yourself as an authority. Not only it can help you stay top of mind, but also I'm a big believer of adding goodwill to the marketplace, right? And if you think about it, you know, there's a lot of brands out there that are putting out a lot of organic content, right? They upload videos to YouTube, they upload stuff to Instagram and whatnot, and that's all good. But when you advertise, your ads will get the lion's share of the eyeballs, generally speaking, that your business gets, right? You can get a couple hundred thousand impressions on Meta or a couple hundred thousand impressions on YouTube, which is hard to do organically.
